Similar Search Results

When two wrongs make a right : using conjunctive enablers to enhance evaluations for extremely incongruent new products

Noseworthy, Theodore J.; Murray, Kyle B.; Di Muro, Fabrizio - In: Journal of consumer research : JCR ; an … 44 (2018) 6, pp. 1379-1396

Persistent link: https://www.econbiz.de/10011844216

The effect of weather on consumer spending

Murray, Kyle B.; Di Muro, Fabrizio; Finn, Adam; … - In: Journal of retailing and consumer services 17 (2010) 6, pp. 512-521

Persistent link: https://www.econbiz.de/10008639769

Explaining Cognitive Lock-In: The Role of Skill-Based Habits of Use in Consumer Choice

Murray, Kyle B.; Häubl, Gerald - In: Journal of consumer research : JCR ; an … 34 (2007) 1, pp. 77-88

Persistent link: https://www.econbiz.de/10007743766

INTELLIGENCE - RESEARCH BRIEF - Double Agents - The electronic decision aids that provide online shoppers with personalized product recommendations also often act on behalf of sell...

Häubl, Gerald; Murray, Kyle B. - In: MIT sloan management review 47 (2006) 3, pp. 5-13

Persistent link: https://www.econbiz.de/10007222375

INTELLIGENCE - STRATEGY - The Strategic Benefits of Managing Risk - Risk management techniques allow managers to evolve a common language of risk and a shared sense of which risks...

Häubl, Gerald; Murray, Kyle B. - In: MIT sloan management review 47 (2006) 3, pp. 5

Persistent link: https://www.econbiz.de/10007222376

INTELLIGENCE - CUSTOMER SERVICE - Satisfaction Begins at Home - If you want to find out how well you are serving your customers, ask your employees. Effective service can arise onl...

Häubl, Gerald; Murray, Kyle B. - In: MIT sloan management review 47 (2006) 3, pp. 5

Persistent link: https://www.econbiz.de/10007222377

Beyond expectations: The effect of regulatory focus on consumer satisfaction

Trudel, Remi; Murray, Kyle B.; Cotte, June - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 93-98

Persistent link: https://www.econbiz.de/10009846347

Productive play time: the effect of practice on consumer demand for hedonic experiences

Murray, Kyle B.; Bellman, Steven - In: Journal of the Academy of Marketing Science 39 (2011) 3, pp. 376-392

Persistent link: https://www.econbiz.de/10008994044

The limited effects of power on satisfaction with joint consumption decisions

Fisher, Robert J.; Grégoire, Yany; Murray, Kyle B. - In: Journal of consumer psychology : the official journal … 21 (2011) 3, pp. 277-290

Persistent link: https://www.econbiz.de/10009164410

The Limited Effects of Power on Satisfaction with Joint Consumption Decisions

Fisher, Robert; Gregoire, Yany; Murray, Kyle B. - 2014

We conduct three experiments in which participants in dyads choose between two restaurants, each of which is preferred by only one participant, and one participant has the power to decide which restaurant both will patronize. We find that the power to make a joint decision increases satisfaction...

Persistent link: https://www.econbiz.de/10014156762