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Brands as signals : a cross-co...
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Swait, Joffre
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Brand management ; Vol. 4
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Brands and brand management : contemporary research perspectives
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ECONIS (ZBW)
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Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
2
Brands as Signals: A Cross-Country Validation Study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
- In:
Journal of marketing
70
(
2006
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10005918556
Saved in:
3
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
4
Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
- In:
Journal of marketing research : JMR
41
(
2004
)
1
,
pp. 86-100
Persistent link: https://www.econbiz.de/10006648035
Saved in:
5
Utility-based models of brand equity
Erdem, Tülin
;
Swait, Joffre
- In:
Brands and brand management : contemporary research …
,
(pp. 207-229)
.
2010
Persistent link: https://www.econbiz.de/10003941320
Saved in:
6
The information-economics perspective on brand equity
Erdem, Tülin
;
Swait, Joffre
-
2016
Persistent link: https://www.econbiz.de/10011546163
Saved in:
7
The impact of brand credibility on consumer price sensitivity
Erdem, Tülin
;
Swait, Joffre
;
Louviere, Jordan
- In:
International journal of research in marketing : IJRM ; …
19
(
2002
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10006176364
Saved in:
8
Brand Credibility, Brand Consideration, and Choice
Erdem, Tülin
;
Swait, Joffre
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
1
,
pp. 191-198
Persistent link: https://www.econbiz.de/10006646311
Saved in:
9
The Effects of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior
Swait, Joffre
;
Erdem, Tülin
- In:
Journal of marketing research : JMR
39
(
2002
)
3
,
pp. 304-320
Persistent link: https://www.econbiz.de/10006653472
Saved in:
10
Brand Effects on Choice and Choice Set Formation Under Uncertainty
Swait, Joffre
;
Erdem, Tülin
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
5
,
pp. 679-697
Persistent link: https://www.econbiz.de/10007870857
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