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A social me? : soziale Identität als Werttreiber für das Sozialkapital von TV-Sendern

Förster, Kati - In: Wertschöpfung durch Medien im Wandel, (pp. 137-154). 2012

Persistent link: https://www.econbiz.de/10009669528

Self-exposure in social media : teenagers' transmedia practices for the construction of a personal brand

Masanet, Maria-Jose; Márquez, Israel; Pires, Fernanda; … - In: Innovation in advertising and branding communication, (pp. 136-153). 2021

Persistent link: https://www.econbiz.de/10012391679

How influencers' social media posts have an influence on audience engagement among young consumers

Fan, Fei; Chan, Kara; Wang, Yan; Li, Yupeng; Prieler, … - In: Young consumers : insight and ideas for responsible … 24 (2023) 4, pp. 427-444

Persistent link: https://www.econbiz.de/10014302740

Akzeptanz und Bewertung des lokalen und regionalen Fernsehens in Ostdeutschland : Studie im Auftrag der Landesmedienanstalten: Medienanstalt Mecklenburg-Vorpommern (MMV), Medienans...

Czaplicki, Andreas; Weißbecker, Helga - 2010

Persistent link: https://www.econbiz.de/10008664304

Getting beer during commercials : adverse effects of ad-avoidance

Stühmeier, Torben; Wenzel, Tobias - 2010

This paper studies the impact of ad-avoidance behavior in media markets. We consider a situation where viewers can avoid advertisement messages. As the media market is a two-sided market, increased ad-avoidance reduces advertisers' value of placing an ad. We contrast two financing regimes,...