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74
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68
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Phau, Ian
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Kaiser, Ulrich
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Ind, Nicholas
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Fournier, Susan
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Sattler, Henrik
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Uggla, Henrik
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Kernstock, Joachim
31
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Iglesias, Oriol
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Psychology & marketing
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Springer eBook Collection
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Journal of the Academy of Marketing Science
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International journal of production research
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International journal of internet marketing and advertising : IJIMA
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European journal of operational research : EJOR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing letters : a journal of research in marketing
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Tourism management : research, policies, practice
73
Cogent business & management
72
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21
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
22
The world's greatest brands
Kochan, Nick
(
ed.
)
-
1996
Persistent link: https://www.econbiz.de/10000601993
Saved in:
23
The journal of product & brand management
1993-: Bradford : Emerald
;
anfangs: Bradford : MCB …
-
Nachgewiesen 2.1993 -
Persistent link: https://www.econbiz.de/10000538166
Saved in:
24
Jahrbuch Markentechnik
Wiesbaden : Gabler
;
1995-2008/09: Frankfurt, M. : Dt. …
-
[1.]1995; 2.1997/98(1997) - 8.2011/12(2010); damit …
Persistent link: https://www.econbiz.de/10000542681
Saved in:
25
Markenstrategien im Wettbewerb : empirische Untersuchungen zur Akzeptanz von Hersteller-, Handels- und Gattungsmarken (No Names)
Meffert, Heribert
;
Bruhn, Manfred
-
1984
Persistent link: https://www.econbiz.de/10000073382
Saved in:
26
The product and branding strategy of "Muji"
Foscht, Thomas
;
Sinha, Indrajit
;
Maloles, Cesar
; …
- In:
Fallstudien zum Internationalen Management : …
,
(pp. 479-494)
.
2008
Persistent link: https://www.econbiz.de/10003743861
Saved in:
27
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
Ahlert, Dieter
(
contributor
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003744463
Saved in:
28
Teaching old brands new tricks : retro braning and the revivel of brand meaning
Brown, Stephen
;
Kozinets, Robert V.
;
Sherry, John F.
-
2009
Persistent link: https://www.econbiz.de/10003784641
Saved in:
29
Markenmanagement der Lufthansa AG : Herausforderungen im internationalen Luftverkehr
Bierwirth, Andreas
;
Brock, Christian
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 305-325)
.
2009
Persistent link: https://www.econbiz.de/10003786642
Saved in:
30
Produktmanagement
: Produktinnovation, Markenpolitik, Programmplanung, Prozessorganisation
Pepels, Werner
-
2006
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003325897
Saved in:
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