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Examining the relationship between brand emotion and brand extension among supporters of professional football clubs
Abosag, Ibrahim; Roper, Stuart; Hind, Daniel - In: European journal of marketing : EJM 46 (2012) 9, pp. 1233-1251
Persistent link: https://www.econbiz.de/10009661661
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UK expat political connectivity and engagement : perspectives from the far side of the world!
Garry, Tony; Roper, Stuart - In: Journal of marketing management : MM 27 (2011) 7/8, pp. 762-781
Persistent link: https://www.econbiz.de/10009310365
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Branding and sustainable growth
Roper, Stuart (contributor) - 2013
Persistent link: https://www.econbiz.de/10010225087
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Using corporate stories to build the corporate brand : an impression management perspective
Spear, Sara; Roper, Stuart - In: The journal of product & brand management 22 (2013) 7, pp. 491-501
Persistent link: https://www.econbiz.de/10010225090
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Business to business branding : external and internal satisfiers and the role of training quality
Roper, Stuart; Davies, Gary - In: European journal of marketing : EJM 44 (2010) 5, pp. 567-590
Persistent link: https://www.econbiz.de/10003990962
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Constructing luxury brands : exploring the role of consumer discourse
Roper, Stuart; Caruana, Robert; Medway, Dominic; … - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 375-400
Persistent link: https://www.econbiz.de/10009733027
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The importance of brands in the lunch-box choices of low-income British school children
Roper, Stuart; La Niece, Caroline - In: Journal of consumer behaviour : an international … 8 (2009) 2/3, pp. 84-99
Persistent link: https://www.econbiz.de/10003820103
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Examining the relationship between brand emotion and brand extension among supporters of professional football clubs
Abosag, Ibrahim; Roper, Stuart; Hind, Daniel - In: European journal of marketing : EJM 46 (2012) 9, pp. 1233-1252
Persistent link: https://www.econbiz.de/10010021194
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Constructing luxury brands: exploring the role of consumer discourse
Roper, Stuart; Caruana, Robert; Medway, Dominic; … - In: European journal of marketing : EJM 47 (2013) 3, pp. 375-400
Persistent link: https://www.econbiz.de/10010099460
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Exploring consumer brand name equity: Gaining insight through the investigation of response to name change
Round, D.J. Griff; Roper, Stuart - In: European journal of marketing : EJM 46 (2012) 7, pp. 938-952
Persistent link: https://www.econbiz.de/10009993581