Narrow search
Showing 71 - 80 of 347,148
Cover Image
Prominente Sportler als Testimonials in der Werbung
Kilian, Karsten - In: Marken und Sport : aktuelle Aspekte der Markenführung …, (pp. 195-213). 2014
Persistent link: https://www.econbiz.de/10010354049
Cover Image
The impact of processing athlete transgressions on brand image and purchase intent
Lohneiss, Annika; Hill, Brad - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 171-193
Persistent link: https://www.econbiz.de/10010376549
Cover Image
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko; Ko, Yong Jae; Ross, Stephen A. - In: Sport management review 17 (2014) 2, pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Cover Image
Athlete brand image : scale development and model test
Arai, Akiko; Ko, Yong Jae; Kaplanidou, Kyriaki - In: European Sport management quarterly : ESMQ 13 (2013) 4, pp. 383-403
Persistent link: https://www.econbiz.de/10010197505
Cover Image
Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra; Kaplanidou, Kyriaki Kiki; … - In: The journal of business & industrial marketing 31 (2016) 2, pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
Cover Image
Validating and extending the sport brand personality scale
Mitsis, Ann; Leckie, Civilai - In: Journal of service theory and practice : JSTP 26 (2016) 2, pp. 203-221
Persistent link: https://www.econbiz.de/10011515416
Cover Image
Self-categorization process in sport : an examination of the "Linsanity" phenomenon in Taiwan
Chen, Kuan-Ju; Phua, Joe - In: Sport management review 19 (2016) 4, pp. 431-440
Persistent link: https://www.econbiz.de/10011566679
Cover Image
Children as football fans : an exploratory study of team and player connections
Thomson, Elizabeth; Williams, Russell - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 323-341
Persistent link: https://www.econbiz.de/10010469430
Cover Image
The impact of scandal on sport consumption : a conceptual framework for future research
Prior, Daniel; O'Reilly, Norm; Mazanov, Jason; Huybers, Twan - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 188-211
Persistent link: https://www.econbiz.de/10010399887
Cover Image
A societal perspective of sport : scale development in two settings
Naylor, Michael; Gordon, Brian S.; James, Jeffrey D. - In: Journal of global scholars of marketing science : … 22 (2012) 2, pp. 101-116
Persistent link: https://www.econbiz.de/10010405829