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Financial dimensions of marketing management

Kirpalani, V. H.; Shapiro, Stanley S. - In: Journal of marketing 37 (1973) 3, pp. 40-47

Persistent link: https://www.econbiz.de/10002215649

International business handbook

Kirpalani, V. H. (contributor) - 1990

Persistent link: https://www.econbiz.de/10004117808

International advertising : standardization and adaptation

Kirpalani, V. H.; LaRoche, Michel de - 1993

Persistent link: https://www.econbiz.de/10004244243

Successfully doing business/marketing in Eastern Europe

Kirpalani, V. H. - 2009

1. Central Eastern Europe, Russia, and the Ukraine : economic and socio demographic / V.H. Manek Kirpalani -- 2. Regional economic and marketing structure / V.H. Manek Kirpalani -- 3. Consumer behavior / L. Garbarski -- 4. Industrial policy / A. Nowak and V.H. Manek Kirpalani -- 5. Marketing...

Persistent link: https://www.econbiz.de/10014499786

Marketing effectiveness : insights from accounting and finance ; an annotated bibliography, 1960 - 77

Kirpalani, V. H.; Shapiro, Stanley Jack - 1979

Persistent link: https://www.econbiz.de/10009585211

Successfully doing business marketing in Eastern Europe

Kirpalani, V. H.; Garbarski, Lechosław; Kaynak, Erdener - 2009

Persistent link: https://www.econbiz.de/10004958376

Introducing products into export markets: Success factors

Tamer Cavusgil, S.; (Manek) Kirpalani, V. H. - In: Journal of Business Research 27 (1993) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10005462420

Born globals: how to reach new business space rapidly

Gabrielsson, Mika; Manek Kirpalani, V. H. - In: International Business Review 13 (2004) 5, pp. 555-571

The born global start-up lacks resources compared to the requirement of reaching world markets. Further, the extant internationalization theories may not be adequate to indicate viable channel alternatives for born globals. The conventional way of pledging personal assets, raising resources, and...

Persistent link: https://www.econbiz.de/10009217170