Building on prior work (MacInnis and de Mello (2005) 'The concept of hope and its relevance to product evaluation and choice'. <italic>Journal of Marketing</italic> <bold>69</bold>(January), 1–14; de Mello and MacInnis (2005) 'Why and how consumers hope: Motivated reasoning and the marketplace'. <italic>Inside Consumption: Consumer...</italic>

Employers have moved away from traditional defined benefit pension plans to defined contribution plans such as 401(k)s. As a result, many individuals are now required to make their own retirement saving and investment decisions, which has raised concerns about their ability and desire to handle...

Critics within the consumer behavior field have consistently debated three fundamental issues about the field's defining properties and goals: (1) whether consumer behavior should be an independent discipline, (2) what is (and is not) consumer behavior, and (3) whether our field should be...