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Big think strategy : how to leverage bold ideas and leave small thinking behind

Schmitt, Bernd H. - 2007

Persistent link: https://www.econbiz.de/10003466995

Customer Experience Management

Schmitt, Bernd - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 697-711). 2009

Persistent link: https://www.econbiz.de/10003766156

The design of experience

Schmitt, Bernd - In: The psychology of design : creating consumer appeal ; …, (pp. 197-204). 2016

Persistent link: https://www.econbiz.de/10011593198

There's no business that's not show business : marketing in an experience culture

Schmitt, Bernd Herbert; Rogers, David L.; Vrotsos, Karen - 2004

Persistent link: https://www.econbiz.de/10004149607

Marketing aesthetics : the strategic management of brands, identity, and image

Schmitt, Bernd Herbert; Simonson, Alex - 1997

Persistent link: https://www.econbiz.de/10004372466

Functional orientations toward advertisements and consumer products : an application of the functional approach

Schmitt, Bernd Herbert - 1988

Persistent link: https://www.econbiz.de/10004177980

Build your own garage : blueprints and tools to unleash your company's hidden creativity

Schmitt, Bernd Herbert; Brown, Laura - 2001

Persistent link: https://www.econbiz.de/10004628932

Handbook on brand and experience management

Schmitt, Bernd Herbert (contributor) - 2008

Persistent link: https://www.econbiz.de/10004927352

Happy customers everywhere : how your business can profit from the insights of positive psychology

Schmitt, Bernd Herbert; Van Zutphen, Glenn - 2012 - 1. ed.

Persistent link: https://www.econbiz.de/10009555783

A “crescendo” model : designing food experiences for psychological well-being

Zarantonello, Lia; Grappi, Silvia; Formisano, Marcello; … - In: European Journal of Marketing 55 (2021) 9, pp. 2414-2438

Purpose: This paper aims to advance the design-thinking approach in food from an engineering mind-set toward a positive psychology perspective by investigating how consumer experiences evoked by food-related activities can facilitate, stimulate and enhance individuals’ happiness and...

Persistent link: https://www.econbiz.de/10012638150