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Gao, Zhihong
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Asia Pacific journal of marketing and logistics
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of Asia Pacific business
3
Journal of current issues and research in advertising : JCIRA
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of advertising : official publication of the American Academy of Advertising
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When nationalism goes to the market : the case of Chinese patriotic songs
Gao, Zhihong
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 473-488
Persistent link: https://www.econbiz.de/10011413177
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2
Gender discrimination in Chinese recruitment advertisements : a content analysis
Gao, Zhihong
- In:
Journal of Asia Pacific business
9
(
2008
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10003794558
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3
Chinese grassroots nationalism and its impact on foreign brands
Gao, Zhihong
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 181-192
Persistent link: https://www.econbiz.de/10009558355
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4
Revisiting the golden arches in China : the Chinese discourse on McDonald’s between 1978 and 2012
Gao, Zhihong
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
4
,
pp. 288-305
Persistent link: https://www.econbiz.de/10010227834
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5
Beyond culture : a proposal for agent-based content analyses of international advertisements
Gao, Zhihong
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 105-116
Persistent link: https://www.econbiz.de/10003862230
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6
Trademark law and litigation in China
Gao, Zhihong
- In:
Journal of Asia Pacific business
12
(
2011
)
1
,
pp. 43-68
Persistent link: https://www.econbiz.de/10008990511
Saved in:
7
The development of consumer privacy protection policy in China : a historical review
Gao, Zhihong
;
O’Sullivan-Gavin, Susan
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 232-255
Persistent link: https://www.econbiz.de/10011376216
Saved in:
8
Consuming revolution : the politics of red tourism in China
Gao, Zhihong
;
Guo, Xiaoling
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 240-254
Persistent link: https://www.econbiz.de/10011750540
Saved in:
9
The priming effect of news context on Chinese attitudes toward foreign brands
Gao, Zhihong
;
Li, Na
- In:
Journal of Asia Pacific business
14
(
2013
)
4
,
pp. 268-286
Persistent link: https://www.econbiz.de/10010235654
Saved in:
10
Perception of puffery in advertising : investigating the China-US differences
Gao, Zhihong
;
Li, Na
;
Scorpio, Elaine A.
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
2
,
pp. 179-198
Persistent link: https://www.econbiz.de/10009548795
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