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Controlling deceptive advertis...
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81
Stock market response to regulatory reports of deceptive advertising : the moderating effect of omission bias and firm reputation
Wiles, Michael A.
;
Jain, Shailendra P.
;
Mishra, Saurabh
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 828-845
Persistent link: https://www.econbiz.de/10008736197
Saved in:
82
Confusions, contexts, and foundations for understanding advertising regulation as related to the research of Jean J. Boddewyn
Rotfeld, Herbert Jack
- In:
International studies of management and organization
40
(
2010
)
4
,
pp. 94-103
Persistent link: https://www.econbiz.de/10008825750
Saved in:
83
Can comparative advertising be effective in Germany? : a tale of two campaigns
Schwaiger, Manfred
;
Rennhak, Carsten
;
Taylor, Charles …
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10003609556
Saved in:
84
Regulation of nutrition and health claims in advertising
Brennan, Ross
;
Czarnecka, Barbara
;
Dahl, Stephan
; …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10003688979
Saved in:
85
Zum zeitlichen Anwendungsbereich der Werbevorschriften des KMG
Oppitz, Martin
- In:
Der Gesellschafter : GesRZ ; Zeitschrift für …
37
(
2008
)
2
,
pp. 93-98
Persistent link: https://www.econbiz.de/10003693519
Saved in:
86
Erfolgreiches Online-Marketing : Schritt für Schritt zum Ziel
Schwarz, Torsten
-
2008
Persistent link: https://www.econbiz.de/10003693641
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87
Advertising to children in South Africa
Thompson, Kelly
;
Serrurier, Lindie
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
1
,
pp. 63-65
Persistent link: https://www.econbiz.de/10003700820
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88
Taming the obesity beast : children, marketing, and public policy considerations
Seiders, Kathleen
;
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 236-242
Persistent link: https://www.econbiz.de/10003672128
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89
Werbebefugnisse selbständiger Bilanzbuchhalter/innen : was ist nach der Gesetzesneuregelung künftig zulässig?
Schubert, Michael von
- In:
Bilanzbuchhalter und Controller : BC ; Fachzeitschrift …
32
(
2008
)
4
,
pp. 90-93
Persistent link: https://www.econbiz.de/10003679159
Saved in:
90
Seminar on "the Business of Advertising", Barcelona (Spain), 14th-17th June 1978
1978
Persistent link: https://www.econbiz.de/10003705500
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