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Qual der Wahl : welche Methode...
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Innovation
35
Social Web
33
Social web
33
Innovation management
31
Innovationsmanagement
31
Crowdsourcing
22
Consumer behaviour
21
Konsumentenverhalten
21
Customer integration
19
Kundenintegration
19
Brand management
15
Markenführung
15
New product development
14
Produktentwicklung
13
Beziehungsmarketing
10
Creativity
10
Kreativität
10
Relationship marketing
10
Brand image
9
Markenimage
9
Brand
7
Deutschland
6
Germany
6
Internet marketing
6
Markenartikel
6
Online-Marketing
6
Open Innovation
6
Open innovation
6
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6
Virales Marketing
6
Co-creation
5
Customer satisfaction
5
crowdsourcing
5
Innovation diffusion
4
Innovationsdiffusion
4
Kundenzufriedenheit
4
Market research
4
Marktforschung
4
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4
Persönlichkeitspsychologie
4
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18
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Article
156
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11
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81
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81
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24
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24
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4
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3
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1
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Language
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English
103
Undetermined
33
German
31
Author
All
Füller, Johann
138
Matzler, Kurt
46
Hutter, Katja
39
Hemetsberger, Andrea
28
Hautz, Julia
18
Bilgram, Volker
17
Jawecki, Gregor
13
Stieger, Daniel
13
Mühlbacher, Hans
12
Bartl, Michael
8
Kohler, Thomas
8
Faullant, Rita
7
Wallpach, Sylvia von
6
Gebauer, Johannes
5
Reinhardt, Christian
5
Schroll, Roland
5
Wahl, Julian
5
Bauer, Martina
3
Hippel, Eric von
3
Koch, Giordano
3
Pezzei, Roland
3
Toubia, Olivier
3
Anschober, Markus
2
Belk, Russel W.
2
Ben-Menahem, Shiko M.
2
Brunswicker, Sabine
2
De Jong, Jeroen P. J.
2
Dennhardt, Severin
2
Espersen, Peter
2
Franke, Nikolaus
2
Fueller, Johann
2
Hahn, Alexander
2
Herting, Stephan
2
Jong, Martijn G. de
2
Kakatkar, Chinmay
2
Kozinets, Robert V.
2
Krogh, Georg von
2
Ladstaetter, Florian
2
Lechle, Mathias
2
Lenz, Annett
2
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Technische Universität / Professur für Betriebswirtschaftslehre, Brau- und Lebensmittelindustrie
1
Published in...
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Journal of business research : JBR
9
Creativity and innovation management
7
Harvard-Business-Manager : das Wissen der Besten
6
Journal of management information systems : JMIS
5
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
5
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
5
Marketing : ZFP ; journal of research and management
4
R & D management
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
Understanding the crowd - how to construct the crowd and manage participants in customer co-creation
4
Marketing Review St.Gallen
3
Research policy : policy, management and economic studies of science, technology and innovation
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Business horizons
2
California management review
2
Der Markt : international journal of marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business process integration and management : IJBPIM
2
Journal of Business Research
2
Journal of Product & Brand Management
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Long range planning : LRP ; international journal of strategic management
2
Management information systems : mis quarterly
2
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Problems and perspectives in management : PPM ; international research journal
2
Sloan working papers
2
The journal of product & brand management
2
Tourism management : research, policies, practice
2
California management review : CMR
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Crowdsourcing : Innovationsmanagement mit Schwarmintelligenz ; [interaktiv Ideen finden, kollektives Wissen effektiv nutzen, mit Fallbeispielen und Checklisten]
1
DUV : Wirtschaftswissenschaft
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungsinnovationen
1
Discontinuous innovation : learning to manage the unexpected
1
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Source
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ECONIS (ZBW)
120
OLC EcoSci
33
RePEc
5
Other ZBW resources
5
EconStor
3
USB Cologne (EcoSocSci)
1
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61
Innovation labs from a participants' perspective
Fecher, Florian
;
Winding, Johanna
;
Hutter, Katja
; …
- In:
Journal of business research : JBR
110
(
2020
),
pp. 567-576
Persistent link: https://www.econbiz.de/10012237899
Saved in:
62
Taming wicked civic challenges with an innovative crowd
Brunswicker, Sabine
;
Bilgram, Volker
;
Füller, Johann
- In:
Business horizons
60
(
2017
)
2
,
pp. 167-177
Persistent link: https://www.econbiz.de/10011653630
Saved in:
63
Crowdsourcing strategy : how openness changes strategy work
Matzler, Kurt
;
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
- In:
Problems and perspectives in management : PPM ; …
14
(
2016
)
3
,
pp. 450-460
Persistent link: https://www.econbiz.de/10011669095
Saved in:
64
The impact of social media campaigns on the success of new product introductions
Baum, Daniela
;
Spann, Martin
;
Füller, Johann
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 289-297
Persistent link: https://www.econbiz.de/10012114164
Saved in:
65
Next Generation Internet - Video bewegt
Füller, Johann
;
Lechle, Mathias
;
Hutter, Katja
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
34
(
2017
)
2
,
pp. 14-24
Persistent link: https://www.econbiz.de/10011914555
Saved in:
66
The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 68-108)
.
2017
Persistent link: https://www.econbiz.de/10011915456
Saved in:
67
Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katharina
;
Füller, Johann
;
Hautz, Julia
; …
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 109-153)
.
2017
Persistent link: https://www.econbiz.de/10011915469
Saved in:
68
Shaping innovation in smart cities with the crowd
Bilgram, Volker
;
Brunswicker, Sabine
;
Füller, Johann
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 154-189)
.
2017
Persistent link: https://www.econbiz.de/10011915472
Saved in:
69
Consumer empowerment in crowdsourcing systems : effects of perceived empowerment on consumers' innovative behavior and change in brand passion
Bilgram, Volker
;
Füller, Johann
;
Piller, Frank T.
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 190-231)
.
2017
Persistent link: https://www.econbiz.de/10011915477
Saved in:
70
Wie Innovationen Erfolg haben
Bilgram, Volker
;
Füller, Johann
;
Leitl, Michael
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
4
,
pp. 22-33
Persistent link: https://www.econbiz.de/10011939826
Saved in:
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