Overall wine consumption in Spain is decreasing while, at the same time,Designation of Origin (DO) wine consumption is increasing gradually. This studyexamines Spanish DO wine consumer behaviour through stated preferences (SP) andrevealed preferences (RP) data. Part-worth utilities are...

Research on consumer behaviour has revealed that the prospect of reachinga personal value is the virtual buying motive. Bearing this in mind, the researcher, aswell as the marketer, is not only able to observe whether one product is preferred toanother, but also to understand why this product is...

Some of the at home and outdoor meals in the luxury goods category can be grouped into the experience products like the meals with truffle. The truffle consuming behaviour is strongly related to the prestige (hedonist, snobbish, imitator and ostentatious) consuming motivations. We have analysed...

The appearance of consumers groups increasingly concerned about the quality of food products, togetherwith an increasingly competitive environment and domestic saturated markets, has led companies to achievingdifferentiated quality. The wine sector is immersed in this situation. Valuation of...

The commercialisation of wine in Spain isproblematic due to two concrete circumstances: thedecrease in wine consumption because of a consumershift toward substitute drinks and the greater presenceof national and foreign wine in the interior market,which involves an increase in business...

The student market is attractive to marketers as it is during this period that much of the consumers‟ personal style and brand preferences are determined, and this influences the consumption patterns maintained throughout their lives (Simpson, 2003 and Ness, Gorton & Kuznesof, 2002). They also...

There are many studies that highlight the significant benefits of building long-term relationships with customers (Reichheld & Sasser, 1990; Dick & Basu, 1994 and Clayton-Smith, 1996). Hence, understanding the reasons why customers switch service providers becomes an important business imperative in...

The purpose of this research was to determine whether electronic purse (e-purse) schemes could be positioned as alternatives to existing payment methods for low value transactions. The focus was on low value transactions since it was widely believed that this was the area for which e-purse...

Location technology can be applied in many situations of daily life and isimpacting many areas of business. The ability of business to deliver meaningfulservices to mobile users is greatly increased by knowing the location andcontext of the user, and the technology is reaching the point where...

In today’s competitive business environment, a company which understands thereasons why consumers chose to purchase their product or service instead of theircompetitors’ should be able to use these reasons to gain competitive advantage.As more consumers are becoming aware of social causes...