//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Beyond fit and attitude : the...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
32
Markenführung
31
Brand image
22
Markenimage
22
Brand
20
Markenartikel
20
Beziehungsmarketing
17
Relationship marketing
17
USA
10
United States
10
Marketing management
7
Marketingmanagement
7
Entscheidung
6
Brand loyalty
4
Decision
4
Emotion
4
Führungskräfte
4
Gewinn
4
Managers
4
Markenpolitik
4
Markentreue
4
Marketing theory
4
Marketingtheorie
4
Marktforschung
4
Personality psychology
4
Persönlichkeitspsychologie
4
Profit
4
Psychology of advertising
4
Theorie
4
Theory
4
Werbepsychologie
4
Advertising effects
3
Brand extension
3
Börsenkurs
3
Cognition
3
Experiment
3
Firm performance
3
International marketing
3
more ...
less ...
Online availability
All
Undetermined
36
Free
10
Type of publication
All
Article
102
Book / Working Paper
35
Type of publication (narrower categories)
All
Article in journal
52
Aufsatz in Zeitschrift
52
Aufsatz im Buch
14
Book section
14
Reprint
5
Collection of articles of several authors
2
Graue Literatur
2
Konferenzschrift
2
Non-commercial literature
2
Sammelwerk
2
Arbeitspapier
1
Aufsatzsammlung
1
Collection of articles written by one author
1
Dissertation u.a. Prüfungsschriften
1
Hochschulschrift
1
Sammlung
1
Thesis
1
Working Paper
1
research-article
1
review-article
1
more ...
less ...
Language
All
English
100
Undetermined
34
German
3
Author
All
Park, C. Whan
61
Thomson, Matthew
37
MacInnis, Deborah J.
27
Fedorikhin, Alexander
18
Eisingerich, Andreas B
12
Johnson, Allison R.
11
Khamitov, Mansur
11
Park, Jason Whan
10
Park, Chul W.
9
Goode, Miranda
6
Smith, Daniel C.
6
Whelan, Jodie
6
Pol, Gratiana
5
Priester, Joseph R.
5
Connors, Scott
4
Eisingerich, Andreas B.
4
Kamins, Michael A.
4
Park, C. W.
4
Park, Choong Whan
4
Priester, Joseph
4
Bluemelhuber, Christian
3
Bottomley, Paul A.
3
Cote, Joseph A.
3
DeFond, Mark L.
3
Doyle, John R.
3
Folkes, Valerie S.
3
Goode, Miranda R.
3
Henderson, Pamela W.
3
Jaworski, Bernard J.
3
Jeffrey, Jennifer
3
Johnson, Allison
3
Lawson, Robert
3
Leong, Siew Meng
3
Matear, Maggie
3
Milberg, Sandra
3
Patrick, Vanessa M.
3
Perkins, Andrew
3
Ramaseshan, B.
3
Shiv, Baba
3
Whan Park, C.
3
more ...
less ...
Institution
All
American Marketing Association
2
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
2
Association for Consumer Research
1
Society for Consumer Psychology.
1
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
7
Journal of Consumer Research
6
Journal of marketing
6
Journal of business research : JBR
5
Report / Marketing Science Institute
4
Handbook of brand relationships
3
Journal of accounting & economics
3
Journal of marketing research : JMR
3
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Psychology & marketing
3
Brand management ; Vol. 3
2
Foundations and trends in marketing : FTMKT
2
Journal of Consumer Marketing
2
Journal of Consumer Psychology
2
Journal of behavioral decision making
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of the Academy of Marketing Science
2
MIT sloan management review
2
Marketing theory and applications
2
Reprint
2
Review of marketing research
2
A Liberal Studies Book
1
AMS review : official publication of the Academy of Marketing Science
1
Advances in consumer research
1
Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University
1
Asia-Pacific journal of financial studies
1
Brand management ; Vol. 1
1
Brands and brand management : contemporary research perspectives
1
Consumer-brand relationships : theory and practice
1
Financial accounting and investment management ; Vol. II
1
Foundations and Trends(R) in Marketing
1
Handbook on brand and experience management
1
International journal of market research
1
Journal of Business Research
1
Journal of Consumer Affairs
1
Journal of advertising
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
more ...
less ...
Source
All
ECONIS (ZBW)
100
OLC EcoSci
18
RePEc
10
Other ZBW resources
5
USB Cologne (EcoSocSci)
4
Showing
1
-
10
of
137
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Goals for short articles
Park, C. Whan
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 570-573
Persistent link: https://www.econbiz.de/10009523982
Saved in:
2
Editorial note: Two types of attractive research : cute research and beautiful research
Park, C. Whan
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 299-302
Persistent link: https://www.econbiz.de/10009580764
Saved in:
3
Editors note: What is JCP's next move?
Park, C. Whan
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 471-472
Persistent link: https://www.econbiz.de/10009682438
Saved in:
4
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
Saved in:
5
Brand attachment and a strategic brand exemplar
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
- In:
Handbook on brand and experience management
,
(pp. 3-17)
.
2008
Persistent link: https://www.econbiz.de/10003788965
Saved in:
6
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
7
Research directions on strong brand relationships
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 379-393)
.
2009
Persistent link: https://www.econbiz.de/10003915641
Saved in:
8
Consumer behavior : empirical research
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969721
Saved in:
9
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
10
Dilution and enhancement of celebrity brands through sequential movie releases
Luo, Lan
;
Chen, Xinlei
;
Han, Jeanie
;
Park, C. Whan
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1114-1128
Persistent link: https://www.econbiz.de/10008796515
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->