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Goals for short articles
Park, C. Whan - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 570-573
Persistent link: https://www.econbiz.de/10009523982
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Editorial note: Two types of attractive research : cute research and beautiful research
Park, C. Whan - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 299-302
Persistent link: https://www.econbiz.de/10009580764
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Editors note: What is JCP's next move?
Park, C. Whan - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 471-472
Persistent link: https://www.econbiz.de/10009682438
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Strategic brand concept-image management
Park, C. Whan; Jaworski, Bernard J.; MacInnis, Deborah J. - 2009
Persistent link: https://www.econbiz.de/10003784829
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Brand attachment and a strategic brand exemplar
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph - In: Handbook on brand and experience management, (pp. 3-17). 2008
Persistent link: https://www.econbiz.de/10003788965
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The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan; Priester, Joseph R.; MacInnis, Deborah J.; … - In: Handbook of brand relationships, (pp. 327-341). 2009
Persistent link: https://www.econbiz.de/10003915633
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Research directions on strong brand relationships
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph R. - In: Handbook of brand relationships, (pp. 379-393). 2009
Persistent link: https://www.econbiz.de/10003915641
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Consumer behavior : empirical research
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969721
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Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
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Dilution and enhancement of celebrity brands through sequential movie releases
Luo, Lan; Chen, Xinlei; Han, Jeanie; Park, C. Whan - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1114-1128
Persistent link: https://www.econbiz.de/10008796515