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Valuing branded businesses
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Mizik, Natalie
80
Jacobson, Robert
78
Aaker, David A.
9
Labroo, Aparna A.
6
Maisel, Sherman J.
6
Winer, Russell S.
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ECONIS (ZBW)
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1
Myopic marketing management : the phenomenon and its long-term impact on firm value ; Report No. 06-100
Mizik, Natalie
;
Jacobson, Robert
- In:
MSI reports : working paper series
(
2006
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10003340362
Saved in:
2
Financial markets research in marketing : comment
Mizik, Natalie
;
Jacobson, Robert
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 320-324
Persistent link: https://www.econbiz.de/10003867749
Saved in:
3
Marketing and firm value : perspectives and conclusions ; rejoinder
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 327-329
Persistent link: https://www.econbiz.de/10003867757
Saved in:
4
The financial markets and customer satisfaction : reexamining possible financial market mispricing of customer satisfaction
Jacobson, Robert
;
Mizik, Natalie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 810-819
Persistent link: https://www.econbiz.de/10003899986
Saved in:
5
Valuing branded businesses
Mizik, Natalie
;
Jacobson, Robert
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 137-153
Persistent link: https://www.econbiz.de/10003901167
Saved in:
6
The financial value impact of perceptual brand attributes
Mizik, Natalie
;
Jacobson, Robert
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10003696848
Saved in:
7
The financial markets and customer satisfaction : reexamining the value implications of customer satisfaction from the efficient markets perspective
Jacobson, Robert
;
Mizik, Natalie
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 75-103
Persistent link: https://www.econbiz.de/10003579932
Saved in:
8
Die Kosten kurzsichtigen Managements
Mizik, Natalie
;
Jacobson, Robert
- In:
Harvard-Business-Manager : das Wissen der Besten
29
(
2007
)
10
,
pp. 32-34
Persistent link: https://www.econbiz.de/10003542290
Saved in:
9
The economic and statistical significance of stock returns on customer satisfaction : commentary
Fornell, Claes
;
Mithas, Sunil
;
Morgeson, Forrest V., III.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 820-825
Persistent link: https://www.econbiz.de/10003921731
Saved in:
10
The stock market's pricing of customer satisfaction : commentary
Ittner, Christopher
;
Larcker, David F.
;
Taylor, Daniel
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 826-835
Persistent link: https://www.econbiz.de/10003921732
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