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Thirty years of conjoint analy...
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Marktforschung
43
Theorie
23
Theory
23
Conjoint analysis
18
Conjoint-Analyse
17
Market research
16
Marketing theory
11
Marketingtheorie
11
Marketing
10
Paul E. Green
10
Vereinigte Staaten
9
Betriebswirtschaftliche Entscheidungen
8
Verbraucher
8
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7
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7
South Africa
7
Multivariate analysis
6
Produktgestaltung
6
Südafrika
6
Consumer behaviour
5
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Leistungsmotivation
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Marketing management
4
Marketingmanagement
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Absatzpolitik
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3
Higher education institution
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3
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3
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142
English
91
German
5
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Green, Paul E.
168
Krieger, Abba M.
62
Green, Paul
33
Wind, Yoram
23
Robinson, Patrick J.
14
Samuel-Cahn, Ester
13
Carmone, Frank J.
12
DeSarbo, Wayne S.
10
Carroll, J. Douglas
9
Tull, Donald S.
9
Frank, Ronald E.
8
Rao, Vithala R.
8
Pollak, Moshe
7
Sheth, Jagdish N.
7
Carroll, J.
6
Gino, Francesca
5
Krieger, Abba
5
Wind, Yoram (Jerry)
5
DeSarbo, Wayne
4
FitzRoy, Peter T.
4
Green, Paul Edgar
4
Hu, Ye
4
Jain, Arun K.
4
Lodish, Leonard M.
4
Staats, Bradley R.
4
Alderson, Wroe
3
Gastwirth, Joseph L.
3
Halbert, Michael H.
3
Lee, Michael Y.
3
Lenk, Peter J.
3
Srinivasan, V.
3
Young, Martin R.
3
Adekanmbi, Oluwole
2
Berinato, Scott
2
Chaturvedi, Anil
2
Fitzroy, Peter T.
2
Frank, Ronald Edward
2
Gerwel Proches, Cecile N.
2
Goldberg, Stephen M.
2
Hauser, John R.
2
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Center for the Study of Rationality, Hebrew University of Jerusalem
7
Marketing Science Institute
2
Universita ha-ivrit birushalayim / Merkaz leheqer ha-razyonaliyyut weha-hahlatot ha-interaqtiviyyot
1
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Journal of marketing research : JMR
17
Fundamentals of marketing research ; Vol. 6
10
Marketing research : a magazine of management and applications
8
Discussion Paper Series / Center for the Study of Rationality, Hebrew University of Jerusalem
7
Legends in marketing
7
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
6
European Journal of Operational Research
6
Journal of advertising research
6
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
Journal of Classification
5
Marketing Science
5
European journal of operational research : EJOR
4
Business Horizons
3
Business horizons
3
International business and economics research journal
3
Journal of marketing
3
Journal of the Market Research Society : JMRS
3
Management Science
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing models : quantitative and behavioral
3
The journal of business : B
3
Working papers / Harvard Business School, Division of Research
3
Applications of the sciences in marketing management
2
Decision sciences : DS
2
Faculty & research / Insead : working paper series
2
Harvard business review : HBR
2
International series in quantitative marketing
2
Journal of Business Research
2
Journal of the American Statistical Association : JASA
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
New-product forecasting : models and applications
2
Pricing strategy : reconciling customer needs and company objectives
2
Psychometrika
2
Statistics & Probability Letters
2
Advertising management
1
African journal of business and economic research : AJBER
1
Biometrics
1
Biometrika
1
Computational Statistics & Data Analysis
1
Corporate board : role, duties & composition; accountability, responsability, committment
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ECONIS (ZBW)
150
RePEc
41
OLC EcoSci
31
USB Cologne (EcoSocSci)
16
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1
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
2
A consumer-based approach to designing product line extensions
Green, Paul E.
- In:
The journal of product innovation management : an …
4
(
1987
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10001046014
Saved in:
3
Individualized hybrid models for conjoint analysis
Green, Paul E.
- In:
Management science : journal of the Institute for …
42
(
1996
)
6
,
pp. 850-867
Persistent link: https://www.econbiz.de/10001205741
Saved in:
4
A hybrid conjoint model for price-demand estimation
Green, Paul E.
- In:
European journal of operational research : EJOR
1
(
1990
),
pp. 28-38
Persistent link: https://www.econbiz.de/10001082862
Saved in:
5
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
Saved in:
6
Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
Saved in:
7
Segmenting markets with conjoint analysis
Green, Paul E.
;
Krieger, Abba M.
-
2007
Persistent link: https://www.econbiz.de/10003541527
Saved in:
8
Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
Saved in:
9
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
10
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
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