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Thirty years of conjoint analy...
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Marktforschung
43
Theorie
23
Theory
23
Conjoint analysis
19
Conjoint-Analyse
17
Market research
16
Marketing theory
12
Marketingtheorie
11
Marketing
10
Paul E. Green
10
Vereinigte Staaten
9
Betriebswirtschaftliche Entscheidungen
8
Verbraucher
8
Marketingforschung
7
Multivariate Analyse
7
South Africa
7
Multivariate analysis
6
Produktgestaltung
6
Südafrika
6
Consumer behaviour
5
Konsumentenverhalten
5
Experiment
4
Leistungsmotivation
4
Marketing management
4
Marketingmanagement
4
Methodologie
4
Product design
4
Work motivation
4
Absatz
3
Absatzpolitik
3
Arbeitszufriedenheit
3
Entscheidung
3
Higher education institution
3
Hochschule
3
Information
3
Job satisfaction
3
Market segmentation
3
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3
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3
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3
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174
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12
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Language
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Undetermined
142
English
94
German
5
Author
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Green, Paul E.
168
Krieger, Abba M.
62
Green, Paul
35
Wind, Yoram
23
Robinson, Patrick J.
14
Samuel-Cahn, Ester
13
Carmone, Frank J.
12
DeSarbo, Wayne S.
10
Carroll, J. Douglas
9
Tull, Donald S.
9
Frank, Ronald E.
8
Rao, Vithala R.
8
Pollak, Moshe
7
Sheth, Jagdish N.
7
Carroll, J.
6
Krieger, Abba
6
Wind, Yoram (Jerry)
6
Gino, Francesca
5
DeSarbo, Wayne
4
FitzRoy, Peter T.
4
Green, Paul Edgar
4
Hu, Ye
4
Jain, Arun K.
4
Lodish, Leonard M.
4
Staats, Bradley R.
4
Alderson, Wroe
3
Gastwirth, Joseph L.
3
Halbert, Michael H.
3
Lee, Michael Y.
3
Lenk, Peter J.
3
Srinivasan, V.
3
Young, Martin R.
3
Adekanmbi, Oluwole
2
Berinato, Scott
2
Chaturvedi, Anil
2
Fitzroy, Peter T.
2
Frank, Ronald Edward
2
Gerwel Proches, Cecile N.
2
Goldberg, Stephen M.
2
Hauser, John R.
2
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Center for the Study of Rationality, Hebrew University of Jerusalem
7
Marketing Science Institute
2
Universita ha-ivrit birushalayim / Merkaz leheqer ha-razyonaliyyut weha-hahlatot ha-interaqtiviyyot
1
Published in...
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Journal of marketing research : JMR
17
Fundamentals of marketing research ; Vol. 6
10
Marketing research : a magazine of management and applications
8
Discussion Paper Series / Center for the Study of Rationality, Hebrew University of Jerusalem
7
Legends in marketing
7
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
6
European Journal of Operational Research
6
Journal of advertising research
6
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
Journal of Classification
5
Marketing Science
5
European journal of operational research : EJOR
4
Business Horizons
3
Business horizons
3
International business and economics research journal
3
Journal of marketing
3
Journal of the Market Research Society : JMRS
3
Management Science
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing models : quantitative and behavioral
3
The journal of business : B
3
Working papers / Harvard Business School, Division of Research
3
Applications of the sciences in marketing management
2
Decision sciences : DS
2
Faculty & research / Insead : working paper series
2
Harvard business review : HBR
2
International series in quantitative marketing
2
Journal of Business Research
2
Journal of the American Statistical Association : JASA
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
New-product forecasting : models and applications
2
Pricing strategy : reconciling customer needs and company objectives
2
Psychometrika
2
Statistics & Probability Letters
2
Advertising management
1
African journal of business and economic research : AJBER
1
Aslib Proceedings
1
Biometrics
1
Biometrika
1
Computational Statistics & Data Analysis
1
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Source
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ECONIS (ZBW)
150
RePEc
41
OLC EcoSci
31
USB Cologne (EcoSocSci)
16
Other ZBW resources
3
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61
Bayesian decision theory in pricing strategy
Green, Paul
- In:
Pricing strategy : reconciling customer needs and …
,
(pp. 419-434)
.
1969
Persistent link: https://www.econbiz.de/10003563372
Saved in:
62
Service system interactions at tertiary institutions : a South African perspective
Green, Paul
- In:
International business and economics research journal
13
(
2014
)
1
,
pp. 11-19
Persistent link: https://www.econbiz.de/10010250537
Saved in:
63
The perceived influence on organizational productivity : a perspective of a public entity
Green, Paul
- In:
Problems and perspectives in management : PPM ; …
14
(
2016
)
2
,
pp. 339-347
Persistent link: https://www.econbiz.de/10011708399
Saved in:
64
Research for marketing decisions
Green, Paul Edgar
;
Tull, Donald Stanley
-
1966
Persistent link: https://www.econbiz.de/10000570597
Saved in:
65
A manager's guide to marketing research. Survey of recent developments
Green, Paul Edgar
;
Frank, Ronald Edward
-
1967
Persistent link: https://www.econbiz.de/10000575243
Saved in:
66
Experiments on the value of information in simulated marketing environments
Green, Paul Edgar
;
Robinson, Patrick J.
;
FitzRoy, Peter T.
-
1967
Persistent link: https://www.econbiz.de/10000577839
Saved in:
67
Applied multidimensional scaling : a comparison of approaches and algorithms
Green, Paul Edgar
;
Rao, Vithala R.
-
1972
Persistent link: https://www.econbiz.de/10004573672
Saved in:
68
Bayesian decision theory in advertising
Green, Paul E.
- In:
Marketing models : Quantitative and behavioral
,
(pp. 280-295)
.
1968
Persistent link: https://www.econbiz.de/10003563378
Saved in:
69
The computer's place in business planning: a Bayesian approach
Green, Paul E.
- In:
Marketing and the computer
,
(pp. 278-300)
.
1965
Persistent link: https://www.econbiz.de/10003563380
Saved in:
70
The vagaries of becoming (and remaining) a marketing research methodologist
Green, Paul E.
- In:
Marketing research and modeling : progress and …
,
(pp. 233-244)
.
2004
Persistent link: https://www.econbiz.de/10003243676
Saved in:
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