Muhammad Asif Qureshi; Raza, Syed Ali; Kolachi, Ishtiaq … - In: Asian Academy of Management journal 27 (2022) 1, pp. 29-60
Private universities are growing in the present era. The enrollment ratio is also getting high, and universities are putting efforts to attract more students. Hence, it is essential to provide students with the best quality services as it spreads positive word-of-mouth. Therefore, the present...
