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From "foodies" to "cherry-pickers" : a clustered-based segmentation of specialty food retail customers
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of retailing and consumer services 43 (2018), pp. 278-284
Persistent link: https://www.econbiz.de/10011883215
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Educing the referral power to tap potential customer segments : a study in Indian perspective
Arora, Mukul; Nagdev, Kritika; Singh, Raman Preet; … - In: International journal of public sector performance … 4 (2018) 2, pp. 133-145
Persistent link: https://www.econbiz.de/10011957800
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How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly; Nataraajan, Rajan - In: Psychology & marketing 35 (2018) 12, pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
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Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred; Albers, Sönke - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 52 (2000) 6, pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
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Ansätze zur Segmentierung von Kunden : wie geeignet sind herkömmliche Konzepte
Krafft, Manfred; Albers, Sönke - 1999
Persistent link: https://www.econbiz.de/10001454142
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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah Jan (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001926990
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Customer segmentation perceptions of farm credit associations
Briggeman, Brian C.; Kenkel, Philip - In: Agricultural finance review 68 (2008) 2, pp. 227-236
Persistent link: https://www.econbiz.de/10003797265
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Customer segmentation based on buying and returning behaviour
Hjort, Klas; Lantz, Björn; Ericsson, Dag; Gattorna, John - In: International journal of physical distribution & … 43 (2013) 10, pp. 852-865
Persistent link: https://www.econbiz.de/10010204783
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A new user segmentation model for e-government
Tang, Ran; Zhang, Zhenji; Guan, Xiaolan; Wang, Lida - In: Journal of electronic commerce in organizations : the … 11 (2013) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10010187151
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Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of business research : JBR 67 (2014) 5, pp. 974-982
Persistent link: https://www.econbiz.de/10010364065