Purpose: The purpose of this paper is to study whether the controversy because of brand crisis based on quality had any impact on consumer brand equity, brand image, brand reliability, brand perception of quality, perceived value, brand sentiments and purchase behavior....

Purpose: The purpose of this paper is to analyze the merger and acquisition (M&A) strategy focusing on Indian company’s approaches and to understand steps of the process adopted by them. It focuses on the rationality of M&A and its impact on the profitability. This paper also discusses...

In any merger process, valuation of the deal is an important aspect. The M & A activity must make business sense and also be financially prudent. Valuation methods bring discipline and rigour in the negotiation process. A popular valuation method is the Comparable Companies Method. The Logic of...

The objective of this paper is to illustrate the way in which brand placement function can be improved in the film industry. This study is based on the usage of brand name in a film song and its impact on the brand’s image and sales. Brand placement is extensively used in the film industry,...

Determining the unflawed major factors for citizens’ intention to use e-government services in India is the main purpose of this paper. Consulting various literature reviews, this paper has explored five major factors, i.e., computer self-efficacy, perceived ease of use, perceived usefulness,...

The estimation of the parameters of the two-dimensional sinusoidal signal model has been addressed. The proposed method is the two-dimensional extension of the one-dimensional noise space decomposition method. It provides consistent estimators of the unknown parameters and they are non-iterative...

Purpose – The purpose of this paper is to find out whether a global advertisement will be effective and how it is perceived; is it affected by consumers' age, education, religion besides collectivism, and individualistic behavior? Design/methodology/approach – Descriptive research involving...