Narrow search
Showing 1 - 10 of 103,142
Cover Image
Conceptualization of brand experience in an event marketing context
Tafesse, Wondwesen - In: Journal of promotion management : JPM 22 (2016) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10011522019
Cover Image
On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.; Tseng, Timmy H. - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
Cover Image
Brand experience and brand loyalty : a literature review
Ramakrishnan, Ruchika; Vohra, Anupama - In: Business analyst : a refereed journal of Shri Ram … 35 (2014/15) 2, pp. 73-86
Persistent link: https://www.econbiz.de/10011342823
Cover Image
Brand Image as Medation Effect of Experiential Marketing and Differentiation Product to the Buying Decision of Toyota Cars
2018
111,363 units with a 38 percent market share. The purposes of this study is to know whether Brand Image mediates the … analysis. As a result, this study showed that Brand Image was a partial-intervening variable in both Experiential Marketing …
Persistent link: https://www.econbiz.de/10012928963
Cover Image
The Prada trend : brand building at the intersection of design, art, technology, and retail experience
Masé, Stefania; Silchenko, Ksenia - In: Fashion branding and communication : core strategies of …, (pp. 125-153). 2017
Persistent link: https://www.econbiz.de/10012267945
Cover Image
Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan; Conduit, Jodie; Bouzdine-Chameeva, … - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
Cover Image
Experiential brand deployment : improving tourism brand evaluations
Chen, Hsiu-Li; Mathews, Shane - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 5, pp. 539-559
Persistent link: https://www.econbiz.de/10011701718
Cover Image
Brand worlds : introducing experiential marketing to B2B branding
Österle, Benjamin; Kuhn, Marc; Henseler, Jörg - In: Industrial marketing management : the international … 72 (2018), pp. 71-98
Persistent link: https://www.econbiz.de/10011887286
Cover Image
Brand experience and brand equity
Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Vision : the journal of business perspective 23 (2019) 4, pp. 410-417
Persistent link: https://www.econbiz.de/10012161738
Cover Image
The relationships among brand experience, brand resonance and brand loyalty in experiential marketing : evidence from smart phone in Taiwan
Shieh, Hwai-Shuh; Lai, Wei-Hsun - In: Journal of economics & management 28 (2017) 2, pp. 57-73
Persistent link: https://www.econbiz.de/10011741668