Online recommendation systems recommend products with widely different prices than that of their focal products. While conventional wisdom suggests that consumers may prefer lower priced recommendations, prior literature also indicates that consumers may not accept such products if their prices...

Recommender systems have become the cornerstone of electronic marketplaces that sell products from competing sellers. Similar to traditional advertising, recommender systems can introduce consumers to new products and increase the market size which benefits sellers. The informative role of...

By the end of 2016 about 653 million people in the Asia Pacific region are expected to buy goods and services online. Out of these, a large chunk of customers will be from India. E-commerce is one of the fastest growing sectors in this region. According to the Associated Chambers of Commerce and...