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The regulatory fit effect of persuasive message on service recovery satisfaction
Wu, Couchen; Weng, Ying-chieh - In: Journal of international marketing and marketing research 34 (2009) 3, pp. 141-150
Persistent link: https://www.econbiz.de/10003887304
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The essence of consumption attitude in high involvement purchase process
Wu, Couchen; Chen, I-ting - In: Journal of international marketing and marketing research 35 (2010) 1, pp. 23-37
Persistent link: https://www.econbiz.de/10003928314
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Assessing the role of involvement as a mediator of allocentrist responses to advertising and normative influence
Wu, Couchen; Jang, Lieching; Chen, Chongi - In: Journal of consumer behaviour : an international … 10 (2011) 5, pp. 255-266
Persistent link: https://www.econbiz.de/10009378685
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Testing Taiwan's high homeownership rates in the 1980s
Chen, Hsiu-li; Wu, Couchen - In: The Singapore economic review : journal of the Economic … 42 (1997) 1, pp. 73-93
Persistent link: https://www.econbiz.de/10001379340
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Environmental protection : essentials/antecedents of digital book adoption
Wu, Couchen; Kirkole, Sharayu; Huang, Yves - In: Theoretical economics letters 6 (2016) 5, pp. 1115-1127
Persistent link: https://www.econbiz.de/10011585898
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Triadic gender effect on the susceptibility to gender bias and ageism : and its subsequent effect on product preference in C2C-encounter
Kirkole, Sharayu S.; Wu, Couchen - In: Modern economy 8 (2017) 12, pp. 1414-1440
Persistent link: https://www.econbiz.de/10011785597
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Moderating price sensitivity of low-uncertainty daily eco-friendly products : creating benevolence trust and reducing uncertainties
Wu, Couchen; Lin, Yungliang; Chen, Tai Ying - In: Journal of relationship marketing : innovations & … 16 (2017) 4, pp. 286-301
Persistent link: https://www.econbiz.de/10011820612
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The Effects of Regulatory Focus on Service Recovery Programs
Wu, Couchen; Weng, Ying-Chieh - In: Journal of international marketing and marketing research 34 (2009) 1, pp. 45
Persistent link: https://www.econbiz.de/10008169704
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The Regulatory Fit Effect of Persuasive Message on Service Recovery Satisfaction
Wu, Couchen; Weng, Ying-Chieh - In: Journal of international marketing and marketing research 34 (2009) 3, pp. 141-150
Persistent link: https://www.econbiz.de/10008315120
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Exploring the moderating effects of the hedonic/utilitarian value on brand extension evaluations
Tsao, Wenchin; Wu, Couchen - In: Journal of international selling and sales management 13 (2007) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10003426550