<em>Reason and emotion in consumer' preferences: The Halo effect</em>.Consumer research often considers decision making as a process aiming to combine and compare information the attributes characterizing different alternatives. Recent studies suggest that affect and emotion also have an influence on...

L’obiettivo del presente lavoro di ricerca è quello di investigare il ruolo dell’effetto del paese d’origine nel contesto delle iniziative di cause related marketing. Le ipotesi riguardano l’influenza delle credenze relative al paese d’origine del prodotto sull’intenzione...

Cause related marketing is a strategy that aims to communicate a company's striving for corporate social responsibility and to improve brand image. Previous studies showed that psychological factors have a central role in the CRM strategy as they influence the extent of people's emotional...