Similar Search Results

Forward to the future : the new knowledge needed to advance NPD-Innovation theory and practice

Nakata, Cheryl; Di Benedetto, C. Anthony - In: The journal of product innovation management : an … 29 (2012) 3, pp. 341-343

Persistent link: https://www.econbiz.de/10009560005

Co-production of prolonged, complex, and negative services : an examination of medication adherence in chronically ill individuals

Spanjol, Jelena; Cui, Anna Shaojie; Nakata, Cheryl; … - In: Journal of service research : JSR 18 (2015) 3, pp. 284-302

Persistent link: https://www.econbiz.de/10011336510

Fix it or leave it? : customer recovery from self-service technology failures

Zhu, Zhen; Nakata, Cheryl; Sivakumar, K.; Grewal, Dhruv - In: Journal of retailing 89 (2013) 1, pp. 15-29

Persistent link: https://www.econbiz.de/10009732748

Enhancing new product adoption at the base of the pyramid : a contextualized model

Nakata, Cheryl; Weidner, Kelly - In: The journal of product innovation management : an … 29 (2012) 1, pp. 21-32

Persistent link: https://www.econbiz.de/10009411909

Enhancing market exchanges at the base of the pyramid : the roles of national culture, nontraditional capitals, and transformative technologies

Nakata, Cheryl; Antalis, Erin - In: International marketing review 32 (2015) 6, pp. 762-782

Persistent link: https://www.econbiz.de/10011517632

From impactful research to sustainable innovations for subsistence marketplaces

Nakata, Cheryl; Viswanathan, Madhu - In: Journal of business research : JBR 65 (2012) 12, pp. 1655-1657

Persistent link: https://www.econbiz.de/10009683176

Factors in emerging markets and their impact on first mover advantages

Nakata, Cheryl; Sivakumar, K. - 1995

Persistent link: https://www.econbiz.de/10000922472

Co-Production of Prolonged, Complex, and Negative Services : An Examination of Medication Adherence in Chronically Ill Individuals

Spanjol, Jelena - 2016

This study examines customer co-production in a prolonged, complex, and negative service context — medication adherence in chronically ill individuals. We integrate services and medical perspectives to develop a novel theoretical framework of adherence as a nested system of co-production...

Persistent link: https://www.econbiz.de/10012987629

Sustainable innovation and the triple bottom-line : a market-based capabilities and stakeholder perspective

Weidner, Kelly; Nakata, Cheryl; Zhu, Zhen - In: Journal of marketing theory and practice : JMTP 29 (2021) 2, pp. 141-161

Persistent link: https://www.econbiz.de/10012515110

Implementing technologies for financial service innovations in base of the Pyramid markets

Berger, Estelle; Nakata, Cheryl - In: The journal of product innovation management : an … 30 (2013) 6, pp. 1199-1211

Persistent link: https://www.econbiz.de/10010210863