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Cross-cultural creativity : conceptualization and propositions for global new product development
Elliot, Esi A.; Nakata, Cheryl - In: The journal of product innovation management : an … 30 (2013), pp. 110-125
Persistent link: https://www.econbiz.de/10010211477
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Design thinking for innovation : composition, consequence, and contingency
Nakata, Cheryl; Hwang, Jiyoung - In: Journal of business research : JBR 118 (2020), pp. 117-128
Persistent link: https://www.econbiz.de/10012288574
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Chronic illness medication compliance : a liminal and contextual consumer journey
Nakata, Cheryl; Izberk-Bilgin, Elif; Sharp, Lisa; … - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 192-215
Persistent link: https://www.econbiz.de/10012022563
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Cause-related marketing: More buck than bang?
Berglind, Matthew; Nakata, Cheryl - In: Business Horizons 48 (2005) 5, pp. 443-453
Persistent link: https://www.econbiz.de/10005326943
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Implementation of Industrial Process Innovations: Factors, Effects and Marketing Implications
Meyers, Patricia W.; Sivakumar, K.; Nakata, Cheryl - In: The journal of product innovation management : an … 16 (1999) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10007339613
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A Philosophy of Reviewing: Taking Cues from Henry James
Nakata, Cheryl - In: Journal of the Academy of Marketing Science 31 (2003) 3, pp. 346-347
Persistent link: https://www.econbiz.de/10006151024
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A Philosophy of Reviewing: Taking Cues from Henry James
Nakata, Cheryl - In: Journal of the Academy of Marketing Science 31 (2003) 3, pp. 346
Persistent link: https://www.econbiz.de/10006151025
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Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000-2003 Outstanding Reviewer Award Recipients: Introduction to Special Section
Chandy, Rajesh K.; Homburg, Christian; Macinnis, Debbie; … - In: Journal of the Academy of Marketing Science 31 (2003) 3, pp. 312-313
Persistent link: https://www.econbiz.de/10006151042
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Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000-2003 Outstanding Reviewer Award Recipients: Introduction to Special Section
Chandy, Rajesh K.; Homburg, Christian; Macinnis, Debbie; … - In: Journal of the Academy of Marketing Science 31 (2003) 3, pp. 312
Persistent link: https://www.econbiz.de/10006151043
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Instituting the Marketing Concept in a Multinational Setting: The Role of National Culture
Nakata, Cheryl; Sivakumar, K. - In: Journal of the Academy of Marketing Science 29 (2001) 3, pp. 255-275
Persistent link: https://www.econbiz.de/10006152079