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Brand image and customers' willingness to pay a price premium for female's stitched clothing

Munir, Saad; Humayon, Asad Afzal; Ahmed, Munir; Haider, … - In: Pakistan journal of commerce and social sciences 11 (2017) 3, pp. 1027-1049

The aim of the present study is to better understand customer’s willingness to pay a price premium in the market for female’s stitched clothing and what sort of brand images can be used by a brand in order to achieve price premium. This study is based on quantitative survey of brand images...

Persistent link: https://www.econbiz.de/10011930771

Analysing the effect of country of origin on customer perception of product quality in foreign car exhibitions in Iran

Rezaei, Hadi; Ansari, Azarnoush - In: International journal of productivity and quality … 37 (2022) 1, pp. 79-98

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Country of origin effect on US consumers' brand personality perception of automobiles from China and India

Fetscherin, Marc; Toncar, Mark - In: Multinational business review 17 (2009) 2, pp. 111-127

Persistent link: https://www.econbiz.de/10003932801

The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions

Fetscherin, Marc; Toncar, Mark - In: International marketing review 27 (2010) 2, pp. 164-178

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The role of movie images and its impact on destination choice

Quintal, Vanessa; Phau, Ian - In: Tourism review : the official journal of the AIEST 70 (2015) 2, pp. 97-115

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The effect and influence of country-of-origin on consumers' perception of product quality and purchasing intentions

Kalicharan, Harrychand D. - In: International business and economics research journal 13 (2014) 5, pp. 897-902

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The impact of territory of origin on product authenticity perceptions : an empirical analysis in China

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Social biases of destination perceptions

Chen, Chun-Chu; Lin, Yueh-hsiu; Petrick, James F. - In: Journal of travel research : a quarterly publication of … 52 (2013) 2, pp. 240-252

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The sensory brand of the destination : case study Transylvania

Diţoiu, Mihail-Cristian; Stăncioiu, Aurelia-Felicia; … - In: Theoretical and applied economics : GAER review 21 (2014) 5, pp. 37-50

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Destination attributes and destination image relationship in volatile tourist destination : role of perceived risk

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