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Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan; Wang, Ye - In: Journal of promotion management : JPM 23 (2017) 4, pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
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"Listening to Maybach in My Maybach" : evolution of product mention in music across the millennium's first decade
Baksh-Mohammed, Sufyan; Callison, Coy - In: Journal of promotion management : JPM 20 (2014) 1, pp. 20-35
Persistent link: https://www.econbiz.de/10010343559
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Audience responses to product placement and its regulations : focusing on regulatory conditions in the United States and Korea
Lee, Mina; Kim, Kyongseok; King, Karen Whitehill - In: Journal of international consumer marketing 24 (2012) 4, pp. 275-290
Persistent link: https://www.econbiz.de/10009717325
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Modeling the impact of parasocial interactions with media characters on brand placement effects
Schramm, Holger; Knoll, Johannes - In: Journal of promotion management : JPM 21 (2015) 5, pp. 548-565
Persistent link: https://www.econbiz.de/10011433545
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Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika; Sreejesh, S. - In: Journal of Indian business research 7 (2015) 3, pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
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When placement becomes collaborative branded entertainment : the case of music concerts
Capelli, Sonia; Fayolle, Laurene; Sabadie, William - In: International journal of arts management 18 (2016) 3, pp. 37-49
Persistent link: https://www.econbiz.de/10011497290
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Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan; Arasu Balasubramaniam, Senthil; … - In: Journal of media business studies 15 (2018) 1, pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
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An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit; Cunningham, Isabella - In: Journal of business research : JBR 70 (2017), pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
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Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla; Davis, Teresa - In: European journal of marketing : EJM 50 (2016) 11, pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann; Eelen, Jiska; Dens, Nathalie; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 932-948
Persistent link: https://www.econbiz.de/10011644535