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Environmentally friendly parenting: are cloth nappies a step too far?

Pendry, Louise F.; Mewse, Avril J.; Burgoyne, Carole B. - In: Young Consumers 13 (2012) 1, pp. 5-19

Purpose – The present research aims to investigate parental attitudes towards using either cloth or disposable nappies, to better understand whether and how pro‐cloth initiatives might impact parental decisions. Design/methodology/approach – Focus groups were conducted with both cloth and...

Persistent link: https://www.econbiz.de/10015044293

Using brand character when targeting children: what for? An exploration of managers' and children's viewpoints

Hémar‐Nicolas, Valérie; Gollety, Mathilde - In: Young Consumers 13 (2012) 1, pp. 20-29

Purpose – Brands that target children frequently use a brand character to improve children's recall and recognition and to develop a relationship with young consumers. This paper aims to explore the reasons why marketers use brand characters to target children and how children perceive and...

Persistent link: https://www.econbiz.de/10015044294

The active role of children as consumers

Ironico, Simona - In: Young Consumers 13 (2012) 1, pp. 30-44

Purpose – This article seeks to make a critical contribution to the contemporary debate on the active role of children as consumers, exploring the different meanings children confer on consumer goods and spaces in retail settings. Design/methodology/approach – A total of 60 children were...

Persistent link: https://www.econbiz.de/10015044295

Decision‐making styles of young consumers in Bosnia and Herzegovina

Anić, Ivan‐Damir; Rajh, Edo; Bevanda, Arnela - In: Young Consumers 13 (2012) 1, pp. 86-98

Purpose – The purpose of this study is to investigate decision‐making styles of young consumers in Bosnia and … segment young consumers based on their decision‐making styles (CDMS), profile consumer segments, and explore differences in … five segments according to their decision‐making styles. Young males were shown to be impartial, middle ground consumers …

Persistent link: https://www.econbiz.de/10015044299

Stress, gender and compulsive buying among early adolescents

Roberts, James A.; Roberts, Camille - In: Young Consumers 13 (2012) 2, pp. 113-123

Purpose – Despite growing concerns over the increasing incidence of compulsive buying among young consumers, scant research attention has been focused on this darker side of consumer behavior among adolescent consumers. The purpose of this paper is to gain a better understanding of compulsive...

Persistent link: https://www.econbiz.de/10015044300

Gender, ethnic identity and patronage likelihood for a unisex hair salon

Dean, Dwane H. - In: Young Consumers 13 (2012) 2, pp. 124-135

Purpose – The purpose of this paper is to examine whether young consumers, growing up during a time of cultural hybridization and at a time when the unisex hair salon has proliferated, will exhibit segments in their patronage likelihood toward a unisex hair salon staffed by young, white women....

Persistent link: https://www.econbiz.de/10015044301

Young Saudi adults and peer group purchase influence: a preliminary investigation

Opoku, Robert - In: Young Consumers 13 (2012) 2, pp. 176-187

Purpose – The role that peer influence plays in shaping young adult consumers' products purchase decision cannot be … results further provide a sense of the degree to which peer influence on purchase decision could be dictated by culture …

Persistent link: https://www.econbiz.de/10015044305

The necessity consumption practices by young adults in Finland

Leipämaa‐Leskinen, Hanna; Jyrinki, Henna; Laaksonen, … - In: Young Consumers 13 (2012) 2, pp. 188-198

Purpose – The purpose of this paper is to identify which consumption practices young adults regard as necessary. Recently, necessity consumption has not attracted the interest of consumer researchers, even though it serves as an important concept for studying the fundamentals of consumption....

Persistent link: https://www.econbiz.de/10015044306

A troubled relationship: an exploration of mall retailers and teen shoppers' thoughts, behaviors, and coping strategies as they interact with each other

Palan, Kay M.; Mallalieu, Lynnea - In: Young Consumers 13 (2012) 3, pp. 242-254

Purpose – This research aims to examine some of the main sources of frustration in the relationship between retailers and teen shoppers and the coping strategies they use as they interact with each other in a mall environment. Design/methodology/approach – Data were collected from retailers...

Persistent link: https://www.econbiz.de/10015044309

The young luxury consumers in China

Ngai, Joann; Cho, Erin - In: Young Consumers 13 (2012) 3, pp. 255-266

Purpose – The luxury market in China has grown significantly in recent years. One unique characteristic of luxury consumers in China is their youth. While exploratory in nature, this study aims to identify and offer a meaningful understanding of different segments of young luxury consumers in...

Persistent link: https://www.econbiz.de/10015044310