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Do we really need a reason to indulge?
Xu, Jing; Schwarz, Norbert - In: Journal of marketing research : JMR 46 (2009) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10003810237
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Images and preferences : a feelings-as-information analysis
Cho, Hyejeung; Schwarz, Norbert; Song, Hyunjin - In: Visual marketing : from attention to action ; …, (pp. 259-276). 2008
Persistent link: https://www.econbiz.de/10009260337
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Why don't we learn from poor choices? : the consistency of expectation, choice, and memory clouds the lessons of experience
Schwarz, Norbert; Xu, Jing - In: Journal of consumer psychology : JCP : the official … 21 (2011) 2, pp. 142-145
Persistent link: https://www.econbiz.de/10009127094
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Been there, done that : the impact of effort investment on goal value and consumer motivation
Zhang, Ying; Xu, Jing; Jiang, Zixi; Huang, Szu-chi - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10009160941
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To be or not to be unique? : the effect of social exclusion on consumer choice
Wan, Echo Wen; Xu, Jing; Ding, Ying - In: Journal of consumer research : JCR ; an … 40 (2013/14) 6, pp. 1109-1122
Persistent link: https://www.econbiz.de/10010353444
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Mental representation and perceived similarity : how abstract mindset Aids choice from large assortments
Xu, Jing; Jiang, Zixi; Dhar, Ravi - In: Journal of marketing research : JMR 50 (2013) 4, pp. 548-559
Persistent link: https://www.econbiz.de/10009786137
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Does the distance between us matter? : influences of physical proximity to others on consumer choice
Xu, Jing; Shen, Hao; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 418-423
Persistent link: https://www.econbiz.de/10009580746
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Beautiful and confident : how boosting self-perceived attractiveness reduces preference uncertainty in context-dependent choices
Jiang, Zixi; Xu, Jing; Gorlin, Margaret; Dhar, Ravi - In: Journal of marketing research 58 (2021) 5, pp. 908-924
Persistent link: https://www.econbiz.de/10012662068
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The impact of identity breadth on consumer preference for advanced products
Ding, Ying; Wan, Echo Wen; Xu, Jing - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 231-244
Persistent link: https://www.econbiz.de/10011707468
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How do external resources influence a firm's green innovation? : a study based on absorptive capacity
Xu, Jing; Hu, Weiwei - In: Economic modelling 133 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014548151