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The effects of prices, advertising, expenditures, and demographics on demand for nonalcoholic beverages

Okrent, Abigail M.; MacEwan, Joanna P. - In: Agricultural and resource economics review : ARER 43 (2014) 1, pp. 31-52

Persistent link: https://www.econbiz.de/10010367515

Picking a (poor) partner : a relational perspective on acquisitions

Rogan, Michelle; Sorenson, Olav - In: Administrative science quarterly : ASQ ; dedicated to … 59 (2014) 2, pp. 301-329

Persistent link: https://www.econbiz.de/10010370749

Synergies among advertising channels : an efficiency analysis

Stolyarova, Ekaterina; Rialp Criado, Josep - In: Journal of promotion management : JPM 20 (2014) 2, pp. 200-218

Persistent link: https://www.econbiz.de/10010373825

Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model

Vitorino, Maria Ana - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 227-245

Persistent link: https://www.econbiz.de/10010345151

Modelling the effects of promotion expenditures on sales of pharmaceuticals

Wieringa, Jaap E.; Leeflang, Peter - In: Applied economics 45 (2013) 22/24, pp. 3389-3399

Persistent link: https://www.econbiz.de/10010345405

Optimal pricing non-homogeneous market with network externalities

Tavor, Tchai; Spiegel, Uriel - In: International journal of sustainable economy 5 (2013) 4, pp. 357-384

Persistent link: https://www.econbiz.de/10010248449

The impact of privacy policy on the auction market for online display advertising

Johnson, Garrett - 2013

The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target …

Persistent link: https://www.econbiz.de/10010250694

Political advertising and election outcomes

Spenkuch, Jörg L.; Toniatti, David - 2016 - First Draft: February 2015, This Version: December 2015

We implement a new approach for estimating the persuasive effects of political advertising. Our empirical strategy … patterns during the 2004 and 2008 presidential campaigns, our results indicate that total political advertising has virtually … contrast, we find a positive and economically meaningful effect of advertising on candidates’ vote shares. Evidence from a …

Persistent link: https://www.econbiz.de/10011434475

Advertising and R&D : theory and evidence from France

Askenazy, Philippe; Breda, Thomas; Irac, Delphine - In: Economics of innovation and new technology 25 (2016) 1/2, pp. 33-56

Persistent link: https://www.econbiz.de/10011438363

Is animation effective for advertising offensive products? : insights from an internet advertising experiment

Rakrachakarn, Pakakorn; Moschis, George P. - In: International journal of electronic marketing and … 6 (2015) 4, pp. 259-276

Persistent link: https://www.econbiz.de/10011523788