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Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico
Rajagopal - In: Journal of transnational management : the official … 19 (2014) 1, pp. 107-133
Persistent link: https://www.econbiz.de/10010346055
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Customer decision-making processes and motives for self-service technology usage in multi-channel hospitality environments
Kelly, Petranka; Lawlor, Jennifer; Mulvey, Michael - In: International journal of electronic customer … 7 (2013) 2, pp. 98-116
Persistent link: https://www.econbiz.de/10010395350
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The influence of perceived risks on yacht voyagers' service appraisals : evaluating customer-to-customer interaction as a risk dimension
Paker, Neslihan; Gök, Osman - In: Journal of travel and tourism marketing 38 (2021) 6, pp. 582-596
Persistent link: https://www.econbiz.de/10012623380
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Socio-demographic characteristics and the level of importance that consumers attach to services offered in the passenger airline industry
Oyewole, Philemon - In: International journal of services and operations … 36 (2020) 2, pp. 204-227
Persistent link: https://www.econbiz.de/10012256778
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Customer interface in spiritual tourism via "synaptic CRM gap" : an integrative technology-based conceptual model for relationship marketing
Kaur, Gunjeet - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 326-343
Persistent link: https://www.econbiz.de/10011633662
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An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
Moser, H. R.; Stevens, Robert E.; Loudon, David - In: Health marketing quarterly 33 (2016) 3, pp. 255-273
Persistent link: https://www.econbiz.de/10011584756
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Achieving excellence in services marketing : roles in customer delight
Mandal, Pratap Chandra - In: International journal of business excellence : IJBEX 20 (2020) 3, pp. 359-374
Persistent link: https://www.econbiz.de/10012199135
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Customers' prior knowledge in the servitization of traditional handicrafts
Ho, Bach Quang - In: Businesses 4 (2024) 1, pp. 53-63
To enhance the competitiveness of the traditional handicraft industry, providers should offer service experiences using their products (i.e., servitization) instead of merely selling them. Effective management for servitization in the traditional handicraft industry must consider the differences...
Persistent link: https://www.econbiz.de/10014514077
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Marketing Luxury Services : Concepts, Strategy, and Practice
Hemzo, Miguel Angelo - 2023
1. History and concept of luxury -- 2. The luxury market -- 3. Luxury market and the Service-dominant logic paradigm -- 4. How to position a luxury product -- 5. Luxury consumer behavior -- 6. Defining the Persona: Segmentation and targeting -- 7. Developing strong luxury brands for products and...
Persistent link: https://www.econbiz.de/10014250259
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Tolerance zones in perceived service quality
Strandvik, Tore - 1994
Persistent link: https://www.econbiz.de/10000896229