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Kausale Wirkungszusammenhänge zwischen Herkunftsland und Marke bei der Beurteilung eines neuen Pkw
Schweiger, Günter - In: Automobilmarktforschung : Nutzenorientierung von …, (pp. 93-118). 1996
Persistent link: https://www.econbiz.de/10001293678
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Markets segmented by regional-origion labelling with quality control
Anders, Sven; Thompson, Stanley; Herrmann, Roland - 2007
Persistent link: https://www.econbiz.de/10003495941
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Deutsche geographische Herkunftsangaben
Loschelder, Michael - 1992
Persistent link: https://www.econbiz.de/10014007321
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Country of origin as a determinant of young Europeans' buying attitudes : marketing implications
Bartosik-Purgat, Małgorzata - In: Oeconomia Copernicana 9 (2018) 1, pp. 123-142
Persistent link: https://www.econbiz.de/10012229098
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The affecvtive and cognitive components as factors in country branding
Petkovska Mirčevska, Tatjana; Daniloska, Nataša; … - In: Economic development : journal of the Institute of … 15 (2013) 1/2, pp. 45-57
Persistent link: https://www.econbiz.de/10010191587
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Creativity and passion between global branding and country of origin roots
Aiello, Gaetano; Donvito, Raffaele; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
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Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10012659483
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Why do consumers pay more for national brands than for store brands?
Sethuraman, Raj; Cole, Catherine - 1997
Persistent link: https://www.econbiz.de/10000988097