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Images of poverty and attributions for poverty : does higher education moderate the linkage?
McWha, Ishbel; Carr, Stuart C. - In: International journal of nonprofit and voluntary sector … 14 (2009) 2, pp. 101-109
Persistent link: https://www.econbiz.de/10003839051
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Social Software im Marketing : Studenten-Weblogs als Instrument des Hochschulmarketings
Liebig, Torsten - 2007 - Orig.-Ausg.
Persistent link: https://www.econbiz.de/10003417092
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The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students
Carvalho, Sergio W.; Oliveira Mota, Márcio de - In: Journal of marketing for higher education 20 (2010) 1, pp. 145-165
Persistent link: https://www.econbiz.de/10008653903
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Reaching the non-traditional stopout population : a segmentation approach
Schatzel, Kim; Callahan, Thomas; Scott, Crystal J.; … - In: Journal of marketing for higher education 21 (2011) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10009295475
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Potential of the social media as instruments of higher education marketing: a segmentation study
onstantinides, Efthymios; Zinck Stagno, Marc - In: Journal of marketing for higher education 21 (2011) 1, pp. 7-24
Persistent link: https://www.econbiz.de/10009295477
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How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall; Swani, Kunal; Munch, James M. - In: Journal of marketing communications 26 (2020) 4, pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
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Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.; Lee, Seung Yoon; Roy, Subroto - 2021
Persistent link: https://www.econbiz.de/10012629950
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Do sympathy biases induce charitable giving? The effects of advertising content
Sudhir, K.; Roy, Subroto; Cherian, Mathew - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 849-869
Persistent link: https://www.econbiz.de/10011617432
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Marketing the fine and performing arts : what has marketing done for the arts lately?
Thomas, Edward G.; Cutler, Bob D. - 2008
Persistent link: https://www.econbiz.de/10003717586
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Crisis in the arts : the marketing response
Scheff, Joanne; Kotler, Philip - 2008
Persistent link: https://www.econbiz.de/10003717590