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It is crucial for content providers (CPs) to appear prominently on dominant online platforms in order to attract consumer demand. Platforms often offer content providers prominence in return for a monetary compensation (e.g., a sponsored listing). We consider the case where CPs can pay the...
Persistent link: https://www.econbiz.de/10013222280
In this paper, we address how targeting and consumer multi-homing impact platform competition and market equilibria in two-sided markets. We analyze platforms that are financed by both advertising and subscription fees, and let them adopt a targeting technology with increasing performance in...
Persistent link: https://www.econbiz.de/10013223465
Although textual emotional appeals in a donation context have been studied in past research, there has been little work looking at facial emotions expressed in posted images. Drawing on a panel data of 25,321 crowdfunding projects from Gofundme, we investigate how facial emotions expressed in...
Persistent link: https://www.econbiz.de/10013234908
This paper summarizes an explorative study of the novel design and security that contribute to consumers’ adoption of an integrated, single platform payment system encompassing card, Internet and mobile technologies in the ASEAN. The attempt to survey these areas in an integrated fashion is a...
Persistent link: https://www.econbiz.de/10013248304
This paper presents an examination of how the offering rebates to consumers from an e-commerce platform affects both pricing and multi-channel management of a third-party seller who distributes goods through the platform's online marketplace in addition to an independent offline retailer. The...
Persistent link: https://www.econbiz.de/10013248650
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This research examines the impact of an online platform’s revenue model on consumers’ ethical inferences of the company. We demonstrate that consumers perceive online platforms that employ the advertising-based revenue model to be less ethical than platforms that employ the service-fee-based...
Persistent link: https://www.econbiz.de/10013270021
Due to the COVID-19 outbreak globally during 2020, the usage and virtues of food delivery apps (FDA) have increased immensely, facilitating the consumer to access the food and food providers to keep functioning. However, this study aims to investigate the enablers of online consumer engagement...
Persistent link: https://www.econbiz.de/10013273037