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Nikolaeva, Ralitza - 2002

The study consists of two essays investigating different aspects of e-tailing dynamics. The first one uses archival data from public sources on 335 online retailers. Business characteristics covered are order of market entry, single-channel e-tailer, and e-tailer age. After controlling for other...

Persistent link: https://www.econbiz.de/10009430833

Survival Determinants for Online Retailers

Nikolaeva, Ralitza; Kalwani, Manohar U.; Robinson, … - In: Review of Marketing Science 7 (2009) 1, pp. 1-1

Survival determinants can influence important strategic decisions. Analysis of longitudinal data on 418 online retailers in fourteen Bizrate product categories yields insights into key survival determinants. Survival tends to be easier for introductory versus growth stage entrants. Survival,...

Persistent link: https://www.econbiz.de/10008497223

Do me-too brands price lower than the feature pioneer?

Sinapuelas, Ian Clark S.; Robinson, William T. - In: The journal of product & brand management 21 (2012) 5, pp. 350-359

Persistent link: https://www.econbiz.de/10010011435

RESEARCH NOTES AND COMMUNICATIONS - Is the First to Market the First to Fail? Empirical Evidence for Industrial Goods Businesses

Robinson, William T.; Min, Sungwook - In: Journal of marketing research : JMR 39 (2002) 1, pp. 120-128

Persistent link: https://www.econbiz.de/10006655461

Product development strategies for established market pioneers, early followers, and late entrants

Robinson, William T.; Chiang, Jeongwen - In: Strategic management journal 23 (2002) 9, pp. 855-866

Persistent link: https://www.econbiz.de/10006826422

Order of Market Entry: Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research

Kalyanaram, Gurumurthy; Robinson, William T.; Urban, Glen L. - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. G212

Persistent link: https://www.econbiz.de/10006936040

Note: The impact of leadtime and years of competitive rivalry on pioneer market share advantages

Huff, Lenard C.; Robinson, William T. - In: Management science : journal of the Institute for … 40 (1994) 10, pp. 1370-1377

Persistent link: https://www.econbiz.de/10006104846

Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New Versus Incrementally New Product-Markets

Min, Sungwook; Kalwani, Manohar U.; Robinson, William T. - In: Journal of marketing 70 (2006) 1, pp. 15-33

Persistent link: https://www.econbiz.de/10005918557

Survival determinants for online retailers

Nikolaeva, Ralitza; Kalwani, Manohar U.; Robinson, … - In: Review of marketing science 7 (2009) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10009932589

Are Sutton's Predictions Robust?: Empirical Insights into Advertising, R&D, and Concentration

Robinson, William T.; Chiang, Jeongwen - In: The journal of industrial economics 44 (1996) 4, pp. 389-408

Persistent link: https://www.econbiz.de/10007320378