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66
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62
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46
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42
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40
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39
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39
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38
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38
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37
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36
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36
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36
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35
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35
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35
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35
Waldfogel, Joel
34
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33
Singh, Nirvikar
33
Picot, Arnold
32
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31
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Technological forecasting & social change : an international journal
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Tourism management : research, policies, practice
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98
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1
Internet
versus television advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
2
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
3
Active mediation of television,
internet
and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
4
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
5
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater,
internet
, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
Saved in:
6
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
7
Behavioral Targeting : ein effizienter Einsatz des Online-Werbebudgets?
Riekhof, Hans-Christian
;
Schäfers, Tobias
;
Eiben, Immo
-
2009
Persistent link: https://www.econbiz.de/10003884575
Saved in:
8
Predicting web site audience demographics for web advertising targeting using multi-web site clickstream data
De Bock, Koen W.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936696
Saved in:
9
A status report on podcast advertising
Haygood, Daniel M.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 518-523
Persistent link: https://www.econbiz.de/10003614546
Saved in:
10
The determinants of email receivers' disseminating behaviors on the
internet
Chiu, Hung-Chang
;
Hsieh, Yi-Ching
;
Kao, Ya-Hui
;
Lee, Monle
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 524-534
Persistent link: https://www.econbiz.de/10003614557
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