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The relationship between resource dependence and market orientation : the specific case of non-profit organisations
Macedo, Isabel Maria; Pinho, José Carlos - 2008
Persistent link: https://www.econbiz.de/10003717502
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Marketing mix decision rules for nonprofit organizations
Weinberg, Charles B. - 2008
Persistent link: https://www.econbiz.de/10003717507
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Marketing planning in the public and non-profit sectors
Cousins, Laura - 2008
Persistent link: https://www.econbiz.de/10003717512
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Do not-for-profits value their customers and their needs?
Bruce, Ian - 2008
Persistent link: https://www.econbiz.de/10003717516
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Operationalizing the marketing concept in the nonprofit sector
Sargeant, Adrian; Foreman, Susan; Liao, Mei-Na - 2008
Persistent link: https://www.econbiz.de/10003717527
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Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory
MacMillan, Keith; Money, Kevin; Money, Arthur H.; … - 2008
Persistent link: https://www.econbiz.de/10003717541
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Market orientations in the nonprofit and voluntary sector : a meta-analysis of their relationships with organizational performance
Shoham, Aviv; Ruvio, Ayalla; Vigoda-Gadot, Eran; … - 2008
Persistent link: https://www.econbiz.de/10003717545
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Public sector marketing is different
Lamb, Charles W. - 2008
Persistent link: https://www.econbiz.de/10003717564
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Public policy marketing : marketing exchange in the public sector
Buurma, Hans - 2008
Persistent link: https://www.econbiz.de/10003717568
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Marketing in the public sector : towards a typology of public services
Laing, Angus - 2008
Persistent link: https://www.econbiz.de/10003717572