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Green Marketing and Management in Emerging Markets : The Crucial Role of People Management in Successful Implementation

Hinson, Robert (ed.); Adeola, Ogechi (ed.); … - 2021 - 1st ed. 2021.

Chapter 1: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E. N. University of Tasmani -- Chapter 2: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E. N., University of Tasmania, Australia -- Chapter 3:...

Persistent link: https://www.econbiz.de/10012627292

Introduction: New frontiers in hospitality and tourism management in Africa

Ngoasong, Michael Zisuh; Kimbu, Albert Nsom; Adeola, Ogechi - In: New frontiers in hospitality and tourism management in …, (pp. 1-14). 2021

Persistent link: https://www.econbiz.de/10012612821

Investigating the dialogic communications potential of the Botswana Trade and Investment Centre website for destination branding

Hinson, Robert; Renner, Anne; Kosiba, John Paul B.; … - In: New frontiers in hospitality and tourism management in …, (pp. 89-106). 2021

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The future of hospitality and tourism management in Africa

Ngoasong, Michael Zisuh; Kimbu, Albert Nsom; Adeola, Ogechi - In: New frontiers in hospitality and tourism management in …, (pp. 263-278). 2021

Persistent link: https://www.econbiz.de/10012614482

Green marketing in emerging markets : strategic and operational perspectives

Nyamwena-Mukonza, Chipo (ed.); Hinson, Robert (ed.); … - 2021 - 1st ed. 2021.

Chapter 1: Green Business Practices in Emerging Economies -- Chapter 2: Green Marketing: A Conceptual Overview -- Chapter 3: Green Product Management -- Chapter 4: Green Integrated Marketing Communications -- Chapter 5: Green Branding -- Chapter 6: Greenwashing -- Chapter 7: Planning in Green...

Persistent link: https://www.econbiz.de/10012615752

Responsible management in emerging markets : a multisectoral focus

Adae, Eric Kwame (ed.); Kosiba, John Paul Basewe (ed.); … - 2021

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Foundational and contemporary issues

Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.); … - 2021

Persistent link: https://www.econbiz.de/10012605578

Digital Business in Africa : Social Media and Related Technologies

Adeola, Ogechi (ed.); Edeh, Jude Ndubuisi (ed.); … - 2022

1. Digital Business in Africa: Social Media and Related Technologies – An Introduction -- 2. Ethical Social Media Marketing in Africa -- 3. The Benefits and Challenges of Social Media Marketing: Experience from Small and Rural-Based Entrepreneurs in the Vhembe District of Limpopo Province,...

Persistent link: https://www.econbiz.de/10013270864

Marketing communications and brand development : an introduction

Adeola, Ogechi; Hinson, Robert; Sakkthivel, A. M. - In: Marketing Communications and Brand Development in …, (pp. 3-15). 2022

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Bank brand avoidance : service perspectives from Nigeria and Ghana

Boateng, Henry; Uzo, Uchenna; Adeola, Ogechi; Hinson, Robert - In: Marketing Communications and Brand Development in …, (pp. 59-79). 2022

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