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Grounded Theory as a macromarketing methodology : critical insights from researching the marketing dynamics of Fairtrade Towns

Samuel, Anthony; Peattie, Kenneth J. - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 11-26

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Navigating multiple approaches to qualitative research in HRD

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Qualitative Research Methods In Business : Techniques for Data Collection and Analysis

De Sordi, José Osvaldo - 2024

, namely ethnography, phenomenology, grounded theory, case study, design science research, grounded design, action research …

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Competing while shopping : how women shoppers create experiential value through the process of competing, co-opeting, and cooperating at a bridal gown sale

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Using grounded theory to model market orientation experiences at practice

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Use of Market Data in the Recruitment of High Potentials : Segmentation and Targeting in Human Resources in the Pharmaceutical Industry

Posthumus, Jan - 2015

Research.- Contingency Theory -- Implications for Recruiters and Corporate HR. …In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such … Contingency Theory Implications for Recruiters and Corporate HR Target Groups Researchers, students, and practitioners in the …