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Brand social representations : strategic perspectives for a fitness club

Bodet, Guillaume; Meurgey, Bernard; Lacassagne, … - In: International journal of sport management and marketing … 5 (2009) 4, pp. 369-383

Persistent link: https://www.econbiz.de/10009869592

International place branding through sporting events : a British perspective of the 2008 Beijing Olympics

Bodet, Guillaume; Lacassagne, Marie-Françoise - In: European Sport management quarterly : ESMQ 12 (2012) 4, pp. 357-374

Persistent link: https://www.econbiz.de/10009618042

Social representations as a diagnostic tool for identifying cultural and other group differences

Stewart, Isobel; Lacassagne, Marie-Françoise - In: Psychology & marketing 22 (2005) 9, pp. 721-738

Persistent link: https://www.econbiz.de/10006958730

An investigation of the influence of consumer value on service elements contritutions to satisfaction

Bodet, Guillaume - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 3, pp. 205-228

Persistent link: https://www.econbiz.de/10003894426

Customer satisfaction and loyalty in service: two concepts, four constructs, several relationships

Bodet, Guillaume - In: Journal of retailing and consumer services 15 (2008) 3, pp. 156-162

Persistent link: https://www.econbiz.de/10003699452

Loyalty in sport participation services : an examination of the mediating role of psychological commitment

Bodet, Guillaume - In: Journal of sport management : the official journal of … 26 (2012) 1, pp. 30-42

Persistent link: https://www.econbiz.de/10009512311

Sport brands' attraction factors and international fans

Bodet, Guillaume; Geng, Hui (Eric); Chanavat, Nicolas; … - In: Sport, Business and Management: An International Journal 10 (2020) 2, pp. 147-167

Purpose: The overall aim of this study is to improve our understanding of the strength of attraction factors of professional football club brands with foreign fans, and of the influence of demographics and individual characteristics on the influence of these factors in the context of sport...

Persistent link: https://www.econbiz.de/10012279862

Internationalisation and sport branding strategy : a French perception of the Big Four brands

Chanavat, Nicolas; Bodet, Guillaume - In: Qualitative market research : an international journal 12 (2009) 4, pp. 460-481

Persistent link: https://www.econbiz.de/10003893325

Segmenting sport spectators : construction and preliminary validation of the Sporting Event Experience Search (SEES) scale

Bouchet, Patrick; Bodet, Guillaume; Bernache-Assollant, … - In: Sport management review 14 (2011) 1, pp. 42-53

Persistent link: https://www.econbiz.de/10008859546

Building global football brand equity : lessons from the Chinese market

Bodet, Guillaume; Chanavat, Nicolas - In: Asia Pacific journal of marketing and logistics 22 (2010) 1, pp. 55-66

Persistent link: https://www.econbiz.de/10003943905