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Die geheimen Wünsche der Kunden - Marktforschung: Eine neue Methode ermöglicht es, schnell und unkompliziert die wahren Vorlieben der Konsumenten zu analysieren.
Almquist, Eric; Lee, Jason - In: Harvard-Business-Manager : das Wissen der Besten 31 (2009) 5, pp. 16-17
Persistent link: https://www.econbiz.de/10008249646
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Brand-building : finding the touchpoints that count
Hogan, Suzanne; Almquist, Eric; Glynn, Simon E. - 2009
Persistent link: https://www.econbiz.de/10003785150
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The elements of value : measuring-and delivering- what consumers really want
Almquist, Eric; Senior, John; Block, Nicholas - In: Harvard business review : HBR 94 (2016) 9, pp. 47-53
Persistent link: https://www.econbiz.de/10011550434
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Was Produkte wertvoll macht
Almquist, Eric; Senior, John; Bloch, Nicolas - In: Harvard-Business-Manager : das Wissen der Besten 38 (2016) 10, pp. 22-31
Persistent link: https://www.econbiz.de/10011541004
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What have we learned so far? Making CRM make money - technology alone won't create value
Almquist, Eric; Bovet, David; Heaton, Carla J. - In: Collaborative customer relationship management : taking …, (pp. 7-22). 2004
Persistent link: https://www.econbiz.de/10001921096
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Was B2B-Produkte wertvoll macht
Almquist, Eric; Cleghorn, Jamie; Sherer, Lori - In: Harvard-Business-Manager : das Wissen der Besten 40 (2018) 7, pp. 46-55
Persistent link: https://www.econbiz.de/10011948114
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The B2B elements of value : how to measure : and deliver : what business customers want
Almquist, Eric; Cleghorn, Jamie; Sherer, Lori - In: Harvard business review : HBR 96 (2018) 2, pp. 72-81
Persistent link: https://www.econbiz.de/10011879544
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The Power of Brand Equity: Exploiting a Singular Incumbent Advantage
Almquist, Eric; Piotroski, Susan A. - In: The Electricity Journal 12 (1999) 2, pp. 81-87
Persistent link: https://www.econbiz.de/10005244727
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Les interactions efficaces font la marque - L'Expansion Management Review
Hogan, Susanne; Almquist, Eric; Dlynn, Simon E. - In: Problèmes économiques : le meilleur de la presse et … (2005) 2881, pp. 17-22
Persistent link: https://www.econbiz.de/10007433098
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Boost Your Marketing ROI with Experimental Design
Almquist, Eric; Wyner, Gordon - In: Harvard business review : HBR 79 (2001) 9, pp. 135-142
Persistent link: https://www.econbiz.de/10005947292