Showing 1 - 10 of 55
Purpose: This paper aims to examine consumer reactions during product-harm crises by measuring the impact of perceived risk, blame and trust on consumer purchase intentions. Moreover, the role of perceived crisis severity is examined as affecting the three main endogenous variables of the...
Persistent link: https://www.econbiz.de/10012073591
Persistent link: https://www.econbiz.de/10003852517
Persistent link: https://www.econbiz.de/10009378677
Persistent link: https://www.econbiz.de/10008241668
Persistent link: https://www.econbiz.de/10009965926
Persistent link: https://www.econbiz.de/10009331977
Persistent link: https://www.econbiz.de/10008894709
Purpose – This paper aims to investigate the consumer responses associated with crises in the hotel industry. More precisely, the current research explores the factors that affect consumer attitudes (i.e. impressions, perceived social responsibility, and future purchases) during a hotel...
Persistent link: https://www.econbiz.de/10014762973
Persistent link: https://www.econbiz.de/10008406325
The purpose of this paper is to investigate the most important characteristics of the religious package tour as perceived by consumers who travel to the Holy Land and to examine the marketing components that play an important role for pilgrims. In-depth interviews were conducted with Greek...
Persistent link: https://www.econbiz.de/10014241222