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The role of lean launch execution and launch timing on new product performance
Calantone, Roger J.; Di Benedetto, C. Anthony - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 526-538
Persistent link: https://www.econbiz.de/10009566397
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Comment on 'Is open innovation a field of study or a communication barrier to theory development?'
Di Benedetto, C. Anthony - In: Technovation : the international journal of … 30 (2010) 11/12, pp. 557
Persistent link: https://www.econbiz.de/10009301609
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Special issue on the use of foreign language in consumer marketing : editorial
Di Benedetto, C. Anthony - In: Journal of international consumer marketing 33 (2021) 4, pp. 369-370
Persistent link: https://www.econbiz.de/10012607771
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Special issue on the use of foreign language in consumer marketing
Di Benedetto, C. Anthony (ed.) - 2021
Persistent link: https://www.econbiz.de/10012607780
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Modeling rationality in marketing decision-making with game theory
Di Benedetto, C. Anthony - In: Journal of the Academy of Marketing Science 15 (1987) 4, pp. 22-32
Persistent link: https://www.econbiz.de/10001062777
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Diffusion of innovation
Di Benedetto, C. Anthony - In: Encyclopedia of technology and innovation management, (pp. 113-116). 2010
Persistent link: https://www.econbiz.de/10003945685
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The JPIM Throught Leadership Symposium
Di Benedetto, C. Anthony - In: The journal of product innovation management : an … 29 (2012) 3, pp. 344-348
Persistent link: https://www.econbiz.de/10009560004
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The emergence of the product innovation discipline and implications for future research
Di Benedetto, C. Anthony - In: The PDMA handbook of new product development, (pp. 416-426). 2013
Persistent link: https://www.econbiz.de/10009710735
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Product launch
Di Benedetto, C. Anthony - In: Global innovation science handbook, (pp. 751-761). 2014
Persistent link: https://www.econbiz.de/10010472025
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Stage-gate
Di Benedetto, C. Anthony - In: Global innovation science handbook, (pp. 499-509). 2014
Persistent link: https://www.econbiz.de/10010472050