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Process analysis for marketing research
Pieters, Constant - 2020
Persistent link: https://www.econbiz.de/10012617409
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Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 16 (2016) 4, pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
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Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios - In: Journal of business-to-business marketing 29 (2022) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
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Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.; Dekimpe, Marnik G.; An, Jake T.; … - In: Journal of marketing 87 (2023) 3, pp. 319-336
Persistent link: https://www.econbiz.de/10014245094
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Marketing theory : conceptual foundations of research in marketing
Hunt, Shelby D. - 1976
Persistent link: https://www.econbiz.de/10000042197
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What is and what is not social marketing : the challenge of reviewing the evidence
McDermott, Laura; Stead, Martine; Hastings, Gerard - 2008
Persistent link: https://www.econbiz.de/10003717558
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The contribution continuum
Ladik, Daniel M.; Stewart, David W. - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 157-165
Persistent link: https://www.econbiz.de/10003725632
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Pre-Aldersonian antecedents to macromarketing : insights from the textual literature
Savitt, Ronald - 2008
Persistent link: https://www.econbiz.de/10003644627
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Das organisationspsychologische Fairness-Konstrukt im Marketing : ein bibliometrischer Überblick
Aholt, Andreas; Queißer, Claudia; Rowe, Joanna; Vogel, Rick - In: Zeitschrift für Management : ZfM 3 (2008) 4, pp. 321-337
Persistent link: https://www.econbiz.de/10003787338
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Do empirical studies address the objectives of the nutrition labeling and education act: a review and synthesis relevant for marketing academicians
Zinkhan, George M.; Peters, Cara; Hollenbeck, Candice - In: International review on public and nonprofit marketing … 5 (2008) 2, pp. 89-116
Persistent link: https://www.econbiz.de/10003779385