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Search costs, advertising, and welfare
Ramamohan Rao, T. V. S. - In: The Indian journal of economics 70 (1989) 276, pp. 1-22
Persistent link: https://www.econbiz.de/10001081115
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Advertising content when brand choice is a signal
Wernerfelt, Birger - In: The journal of business : B 63 (1990) 1, pp. 91-98
Persistent link: https://www.econbiz.de/10001084905
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Essays in search and speculation
Stegeman, Mark - 1986
Persistent link: https://www.econbiz.de/10000972893
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Die generelle Einstellung deutscher Rezipienten gegenüber Werbung : eine qualitative und quantitative Modellvalidierung
Hardt, Anna A. - 1999
Persistent link: https://www.econbiz.de/10001365800
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Persuasive advertising in Hotellingś model of product differentiation
Bloch, Francis; Manceau, Delphine - In: International journal of industrial organization 17 (1999) 4, pp. 557-574
Persistent link: https://www.econbiz.de/10001387115
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Asymmetrische Information und Werbung
Lehmann, Erik - 1999
Persistent link: https://www.econbiz.de/10001395993
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Advertising as information : matching products to buyers
Bagwell, Kyle; Ramey, Garey - 1992
Persistent link: https://www.econbiz.de/10000853763
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Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf - 2001 - 3., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001582144
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Advertising, perceived quality and strategic entry deterrence and accommodation
Bonanno, Giacomo - In: Metroeconomica : international review of economics 38 (1986) 3, pp. 257-280
Persistent link: https://www.econbiz.de/10001065702
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Bait and switch
Lazear, Edward P. - In: Journal of political economy 103 (1995) 4, pp. 813-830
Persistent link: https://www.econbiz.de/10001185496