Narrow search
Showing 21 - 30 of 267
Cover Image
Generalizations about advertising effectiveness in markets
Tellis, Gerard J. - In: Journal of advertising research 49 (2009) 2, pp. 240-245
Persistent link: https://www.econbiz.de/10003860585
Cover Image
Advertising effectiveness in contemporary markets
Tellis, Gerard J. - In: The Sage handbook of advertising, (pp. 264-280). 2007
Persistent link: https://www.econbiz.de/10003570490
Cover Image
Unrelenting innovation : how to build a culture for market dominance
Tellis, Gerard J. - 2013 - 1. ed.
Persistent link: https://www.econbiz.de/10009717991
Cover Image
Advertising effectiveness
Tellis, Gerard J. - In: The history of marketing science, (pp. 209-235). 2014
Persistent link: https://www.econbiz.de/10010415814
Cover Image
Advertising exposure, loyalty, and brand purchase : a two-stage model of choice
Tellis, Gerard J. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 134-144
Persistent link: https://www.econbiz.de/10001051619
Cover Image
The price elasticity of selective demand : a meta-analysis of econometric models of sales
Tellis, Gerard J. - In: Journal of marketing research : JMR 25 (1988) 4, pp. 331-341
Persistent link: https://www.econbiz.de/10001059790
Cover Image
Beyond the many faces of price : an integration of pricing strategies
Tellis, Gerard J. - In: Journal of marketing 50 (1986) 4, pp. 146-160
Persistent link: https://www.econbiz.de/10001013451
Cover Image
Consumer purchasing strategies and the information in retail prices
Tellis, Gerard J. - In: Journal of retailing 63 (1987) 3, pp. 279-297
Persistent link: https://www.econbiz.de/10001044583
Cover Image
Effective advertising : understanding when, how, and why advertising works
Tellis, Gerard J. - 2004 - Online-Ausg.
Persistent link: https://www.econbiz.de/10013207835
Cover Image
Interesting and impactful research : on phenomena, theory, and writing
Tellis, Gerard J. - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10011637134