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The dive and disruption of successful current products : measures, global patterns, and predictive model
Fenech, Javier Palacios; Tellis, Gerard J. - In: The journal of product innovation management : an … 33 (2016) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10011536440
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Mining marketing meaning from online chatter : strategic brand analysis of big data using latent Dirichlet allocation
Tirunillai, Seshadri; Tellis, Gerard J. - In: Journal of marketing research : JMR 51 (2014) 4, pp. 463-479
Persistent link: https://www.econbiz.de/10010399707
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Stock market returns to financial innovations before and during the financial crisis in the United States and Europe
Schöler, Lisa; Skiera, Bernd; Tellis, Gerard J. - In: The journal of product innovation management : an … 31 (2014) 5, pp. 973-986
Persistent link: https://www.econbiz.de/10010416904
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The value of financial innovation
Schöler, Lisa; Skiera, Bernd; Tellis, Gerard J. - In: Marketing : value creation or value destruction?. 2013
Persistent link: https://www.econbiz.de/10009675540
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Getting a grip on the saddle : chasms or cycles?
Chandrasekaran, Deepa; Tellis, Gerard J. - In: Journal of marketing 75 (2011) 4, pp. 21-34
Persistent link: https://www.econbiz.de/10009270916
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Innovation does pay off : if you measure correctly
Sood, Ashish; Tellis, Gerard J. - In: Research technology management : RTM 52 (2009) 4, pp. 13-15
Persistent link: https://www.econbiz.de/10009517076
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Does quality win? : network effects versus quality in high-tech markets
Tellis, Gerard J.; Yin, Eden; Niraj, Rakesh - In: Journal of marketing research : JMR 46 (2009) 2, pp. 135-149
Persistent link: https://www.econbiz.de/10003827708
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Commentaries and rejoinder to "Does quality win? : network effects versus quality in high-tech markets"
Ratchford, Brian Thomas (contributor);  … - In: Journal of marketing research : JMR 46 (2009) 2, pp. 150-162
Persistent link: https://www.econbiz.de/10003827911
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Radical innovation across nations : the preeminence of corporate culture
Tellis, Gerard J.; Prabhu, Jaideep C.; Chandy, Rajesh K. - In: Journal of marketing 73 (2009) 1, pp. 3-23
Persistent link: https://www.econbiz.de/10003815490
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Spinoffs versus buyouts : profitability of alternate routes for commercializing innovations
Rubera, Gaia; Tellis, Gerard J. - In: Strategic management journal 35 (2014) 13, pp. 2043-2052
Persistent link: https://www.econbiz.de/10010464094