This assessment examines the marketing strategy of Krating Daeng, an energy drink developed in Thailand in 1962 by Bangkok-based TC Pharmaceutical Industry Company Ltd. Students are asked to propose a marketing strategy that examines the various branding, positioning, and distribution channel...

This assessment examines Disney's entry into Shanghai, China. In November 2009, Disney won approval from the central government of China to build a Disneyland style park in Shanghai, after 20 long years. This agreement has been considered as a landmark deal as it carries enormous cultural and...

This assessment examines the global marketing strategy of Tata Motors, India's largest automobile company established in 1945. With over 4 million Tata vehicles in use in India, Tata Motors is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world's...

This assessment examines the services strategies of Marriott International, a leading lodging company with over 3,100 lodging properties in the United States and 66 other countries. Students are asked to conduct an analysis of the relationship between services management strategies and the...

After a dramatic three-and-a-half-year battle to take control of much larger Volkswagen (VW), German sports carmaker Porsche announced a merger that will add Porsche as a tenth brand to VW's stable, which already includes Audi AG, Bentley, Bugatti, Lamborghini, SEAT, heavy goods vehicle...