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Einfluss amodaler, sensorischer Verpackungsinformationen auf Assoziationen zum betreffenden Produkt
Steiner, Elisabeth; Wagner, Udo - In: Marketing : ZFP ; journal of research and management 38 (2016) 3, pp. 119-134
Persistent link: https://www.econbiz.de/10011574346
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Lost in the store : assessing the confusion potential of store environments
Garaus, Marion; Wagner, Udo - In: Schmalenbach business review : sbr 71 (2019) 4, pp. 413-441
Persistent link: https://www.econbiz.de/10012108568
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A wearable sales assistant : capturing dynamic nonverbal communication behaviors using sensor technology
Pauser, Sandra; Wagner, Udo - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 13-25
Persistent link: https://www.econbiz.de/10012016695
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"The does makes the poison" : investigating the optimum level of a salesperson's charisma
Pauser, Sandra; Wagner, Udo - In: Marketing : ZFP ; journal of research and management 40 (2018) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10011912928
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Forty years of the journal "Marketing Zeitschrift für Forschung und Praxis - Journal of Research and Management : Retrospection and prospects
Wagner, Udo; Hildebrandt, Lutz - In: Marketing : ZFP ; journal of research and management 40 (2018) 4, pp. 5-16
Persistent link: https://www.econbiz.de/10011939681
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Johann Brazda zum 65. Geburtstag
Wagner, Udo; Avsec, Franci; Blisse, Holger - In: Zeitschrift für das gesamte Genossenschaftswesen : ZfgG 69 (2019) 3, pp. 220-224
Persistent link: https://www.econbiz.de/10012197852
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Udo Wagner zum 65. Geburtstag
Taudes, Alfred; Natter, Martin; Reimann, Olivier - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 69 (2017) 4, pp. 477-482
Persistent link: https://www.econbiz.de/10011758891
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Langfristige Perspektiven und Nachhaltigkeit in der Rechnungslegung
Wagner, Udo (ed.); Schaffhauser-Linzatti, Michaela (ed.) - 2017
Persistent link: https://www.econbiz.de/10011740053
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The effect of media multitasking on advertising message effectiveness
Garaus, Marion; Wagner, Udo; Bäck, Anna-Maria - In: Psychology & marketing 34 (2017) 2, pp. 138-156
Persistent link: https://www.econbiz.de/10011638712
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What language should be displayed on product packaging? : how unconventional lettering influences packaging and product evaluation
Wagner, Udo; Alisara Rungnontarat Charinsarn - In: Journal of international consumer marketing 33 (2021) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012423923